April 5, 2004. Care to guess what happened on that date? Opening night of a Broadway show perhaps? Or maybe it was opening day for the New York Yankees or the New York Mets? Wrong on all accounts. Believe it or not, but that was my first day at Applause. Hard to believe it's been almost thirteen years. Now while I may work a few less hours these days, my love for our industry is just as strong as ever.
Now In all the years that I have been selling tickets, I have never seen anything like Hamilton. I'm not talking about the show mind you. I'm talking about how expensive the tickets are.
And here I thought that the industry had peaked with The Producer's fifteen years ago. The truth is the tickets are just going to get more, and more expensive, as long as there are people wanting to pay for it. Look I know better than anyone that we are not the only game in town.
To be honest there are hundreds of brokers out there that sell tickets. Now for the most part the companies that sell these tickets are on the up and up. Sure anybody can design a website and start selling tickets. Not everybody is legitimate but that's the case in any type of business. Do we always have the best prices? Sometimes yes. Sometimes no.
That's the way it is in any business after all. The truth is that there will always be somebody else out there trying to be number one. Oh sure we may not be the biggest company in town, but we do our best to give each and every customer the attention that they deserve. Not only that, but we've been doing it for almost thirty years. How many companies do you know that can say that?
Applause Theatre and Entertainment Service, Inc.
723 7th Avenue
New York, NY 10019
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