Thursday, November 18, 2021


Please enjoy our "salute" to the travel agent and hospitality industry as Broadway Theater reopens as well as shows and events in London's West End and Las Vegas.

Please support your local travel agents as they do so much for the traveling public, day in and day out.


Rich Gladstone


Phone 800-451-9930


Sunday, October 31, 2021

Ready For Some Live Broadway Theatre?

 And just like that, when we last left off when the last Broadway shows played on March 11, 2019,  there are now more than 20 Broadway shows playing once again with the balance to begin performing in November and December. It’s already an exciting season. Many of the old standby shows are selling very well like Wicked, Chicago the Musical, The Lion King, Aladdin, Hadestown, Ain’t Too Proud, Dear Evan Hansen and some of the newcomers like Moulin Rouge, Tina the Musical, and Six the Musical are selling  in an off the chart fashion. 

Broadway shows have been reopening, one after the other since early September and from the looks of it, things are going very well. Personally, I’ve been to three shows myself and the crowds seem to be enjoying themselves like they always have.  Sure, patrons are asked to show proof of vaccination, identification and wear masks during all the performances but Broadway is not skipping a beat, not for even one moment.

And our small family business, has had the pleasure of serving the needs of the theater going public once again. Many of our friends and clients from the hotel and hospitality industry around the country have been calling us nonstop since early July now. We are getting busier and busier every day and are thrilled to be talking to these wonderful people once again.

 And some new shows are coming to Broadway. Diana the Musical, Mrs. Doubtfire and the return of a shortened version of Harry Potter and the Cursed Child, originally a two-part production, now able to be seen in one sitting, are going to be settling into their theaters for open ended runs in the days ahead.  

Sitting in the theater and once again and witnessing the laughter and the joy of theatergoers is thrilling to say the least. I’m looking forward to going to see as many Broadway shows as I can this season.  How about you?

If you want to talk about any of the shows on Broadway or need any help with making plans to see one of the great shows, it would be my pleasure to assist you.

I hope you’ll consider calling Applause-Tickets at 212-307-7050 whenever your plans include a visit to see a Broadway show.  We are here for you to help you in any way we can to make sure your Broadway experience is a great one.

Bravo! To everyone associated with Broadway’s comeback. We are so glad to see you once again.


Rich Gladstone




Phone 800-451-9930


Monday, October 04, 2021

‘Six’ finally opens on Broadway


Photo credit: Joan Marcus

Rare is the girl-power show in which the characters died 500 years ago.

But that’s “Six,” the new musical about Henry VIII’s sextet of wronged wives that finally opened Sunday night on Broadway. It was a victorious moment for this upbeat, high-energy British import. The show was originally slated to open on March 12, 2020, but hours before the curtain went up, all theaters were shut down for what turned into an 18-month eternity. Now “Six” is back and vivacious as ever.

80 minutes, no intermission. At the Brooks Atkinson Theatre, 256 West 47th St.

Click here for more information and to purchase tickets.

Tuesday, August 03, 2021

Updated Vaccine & Mask Requirements

Keeping you safe and informed is our top priority. The following health and safety protocols established by all Broadway theatres have implemented the following vaccine and mask requirements for all Broadway performances.


All ticket holders must be fully vaccinated with an FDA or WHO authorized vaccine and must show proof of vaccination at their time of entry into the theatre with their valid ticket. 

The only exceptions are:

  • guests under the age of 12, who must be accompanied by an adult that meets the vaccination requirements; or
  • guests who need reasonable accommodations due to a medical exception or a sincerely held religious belief, must present proof of a negative COVID-19 test. (negative COVID-19 antigen test taken within 6 hours of the performance start time, or negative COVID-19 PCR test taken within 72 hours of the performance start time.)


Masks are required to be worn properly at all times except while actively eating or drinking when seated.


If you have purchased tickets through our service, feel free to call us with any questions at any time.


Travel Agents, please make sure that you call your clients and tell them of the new Broadway Theatre requirements.

Friday, June 11, 2021

Broadway Show Re-openings Are Growing Daily-More Than Twenty Shows Are Coming Back

I'm very pleased to say that it looks like a show or two announces its Broadway comeback every few days or so.  And the phone calls and email requests we are receiving at my ticket company Applause-Tickets on a daily basis, are building slowly but surely.

Although I don't think most shows are likely to bounce back to near full capacity in the near term as Broadway starts to reopen, it sure feels like over the next 6 months to a year or so, we may very well see a marked improvement in people coming back to see a live show in a Broadway theater.

Here's a current list of Broadway scheduled re-openings along with the dates of their restarting to play again to live audiences.  I hope you'll consider a call to my company whenever your plans include a visit to Broadway again.

If you need any assistance obtaining great seating options at reasonable prices for your friends, family or yourself, I hope you'll consider a call to today.

Here's a list of Broadway Show re-openings on the web site below

Welcome Back Broadway- we sure did miss you old friend.

Cheers and good luck to everyone associated with the Broadway Theater.

Rich Gladstone



Phone 212-307-7050

Friday, May 28, 2021

Broadway's Tony Awards Is Set for September 26-2021

 I'm so excited.  After the closing of all Broadway Theatre on March 12, 2020 during the pandemic, The League of New York Theatres and Producers has selected a date to celebrate the outstanding achievement in the theatre for the 2019-2020 shortened Broadway season.  That date will be September 26-2021.

The Tony Awards will air once again on CBS from 9-11pm.  Prior to that, people can check out the first two hours being aired on the Paramount Plus streaming network.  Right now there's a free trial of this streaming service.  Their usual fee is 5.99 a month. 

The Tony Awards has been expanded this year from the usual 3 hours to 4 in 2021.  During the Paramount Plus start of the Tony Awards show, we will get to witness the bulk of the Tony Awards given out for acting, directing, choreography, lighting, costumes and other technical categories.

In CBS's final 2 hours, they will feature many recognizable Broadway performers and Tony Award winners in a kind of reunification concert.  These wonderful  entertainers will perform well-known classics celebrating everything that we've all come to love and enjoy about going to see live theater in our lifetime.  It's going to be awesome I'm sure.  In the evening's finale, they will be presenting the three most coveted awards-Best Musical, Best Play and Best Revival.

One of the great privilege's of attending several Tony Awards shows live at various New York theaters over the years, has been to witness so many recognizable performers in my lifetime, up close and personal.  To see their nominations and winning of Tony Awards live was thrilling for sure.

Since Broadway was shut down on March 12-2020, unfortunately 16 shows never got to play and/or open to critics reviews.  For the 2020 Broadway season, this Tony Awards night will feature only 18 plays and musicals down from 34 in 2019.  This year, Jagged Little Pill leads the field with 15 Tony Award nominations.  Moulin Rouge has 14 nominations and Tina has 12 nominations.  The Best Play category will feature 5 shows that include Slave Play, Sea Wall/A Life, The Sound Inside, The Inheritance and Grand Horizons.  Slave Play has received 12 nominations, the most ever for a play in Tony Awards history.

I know that I'm not alone in finding it difficult to contain my excitement to once again see the Tony Awards in 2021.  And of course attend some shows that I missed during the last season.  The Broadway shutdown has affected over 100,000 jobs in or relating to the Broadway Theatre in New York City.  The restarting of shows performing again this September 2021 will be a great shot in the arm (sorry about the vaccine pun) for so many of us.  My ticket selling business at is just starting to make its comeback the last few weeks.  Thank goodness.

The theater that will be used for this years Tony Awards hasn't been selected as of yet but shows that are nominated, will be able to perform on the telecast from their own theaters.  This will allow for the avoidance of overcrowding in the host theatre.

If I can ever be of service to you, your friends, business colleagues or your family, I hope you'll consider a call to me at 212-307-7050 or 800-451-9930 whenever your plans include seeing one of the fabulous Broadway Shows in New York City.

Cheers to the comeback of The Broadway Theater.

Rich Gladstone



Phone 212-307-7050 /800-451-9930

Thursday, May 27, 2021

The Nutcracker Ballet Returns To NYC This November 2021

New York City will welcome back the New York City Ballet production of The Nutcracker.  Performances will start on Friday November 26-2021 and continue straight thru to January 2-2022.  The great American ballet choreographer George Balanchine was the co-founder and artistic director of the New York City Ballet and his dance routines are still used today in this ballet.  Performances will take place at NYC's David H. Koch Theater in Lincoln Center.

The Nutcracker first premiered on February 2, 1954 with music by Peter Ilyich Tchaikovsky.  The music was written in 1892.  The show is a perfect way to kickoff the holiday season.  I'm looking forward to taking my family this year, especially seeing as how it seems like life is beginning to return to normal.  What a treat it will be.

Being one of the most complex ballet's to take place on any stage, The Nutcracker has 90 dancers, 62 musicians, over 40 stagehands and more than 125 children performing.  Two rotating casts from the school of American Ballet will participate.

In addition, the costume's are stunning and the sets truly quite amazing.  Along with the intricate lighting and visual effects with a special mention to a one ton Christmas tree that grows from 12 feet to more than 40, audiences have been known to be in awe of what takes place on the stage.  Audiences that have never seen The Nutcracker Ballet will truly enjoy this unique performance.

I sincerely hope you enjoyed this post today.  If you need tickets to The Nutcracker Ballet, please consider a call to my company, located in NYC at 212-307-7050 or 800-451-9930.  We are open seven days a week to talk with you about Broadway Theater, Ballet, Opera, Sports or just about anything entertainment related.

Stay well

Rich Gladstone