Friday, February 29, 2008

You Can Trust The Broadway Ticket Experts At Applause in New York City

I like to read about business. In fact "business" has been kind of like a hobby for me since we started our own "personal theatre ticket service", Applause Theatre and Entertainment Service Inc. over 21 years ago with my friend and partner Bill Stolting. Bill and I have shared lots of great times together over the years, both personal and business.

We were sitting around Bill's office several times over the past few months or so, just talking about how the "ticket business" has changed. Indeed it has. We used to sit and take phone orders never really imagining there would be an Internet one day that could "send us the business". We used to "hand write" our customer ticket requests on an index size work order and then manually carry out all the business functions we needed to make sure the customer received their tickets and then finally bill out a credit card so we could get paid. It seemed like the phone call was easy and fast and the process took much longer. This sort of reminds me of my mom saying "it seems to take quite a while to make dinner yet a much shorter time to consume the meal".

Although Bill and I were fortunate enough to have our small ticket company automated a few years back we have been thinking about some things that we could tell consumers that separates us from the hundreds of other ticket companies. Can you believe there are hundreds of mostly small mom and pop like companies that provide a theater ticket service to companies and consumers alike?

So what's the biggest difference when contacting Applause Theatre Service in New York City? It's not really just the "ticket" right? Everyone sells tickets, everyone provides a service. Some services are really good and some are not right?

At Applause Theatre Service, one of the things we think we do "the best" and that no one other service can in our expert opinion, is really quite simple when you think about it. We would agree that we have tickets and many others do also, some dates and shows are little better seating or maybe not quite as good as the seating that we have. More or less, we can get tickets to Broadway Shows and "the competition" can as well.

The three things we kept thinking about when Bill and I chatted these last few months about "the Applause difference", have nothing to do with tickets. It has to do with:

1. Amazing People-we feel our staff is truly the best, thinking all about what it is the customer is looking for, their needs and feelings. Have a peek at our team . Our friendly group of Broadway Experts wants to fulfill customer needs, not just "make a sale". We feel the greatest compliment you could possibly give us after we provide our service is a "referral" of a family member, friend or maybe even a co-worker.

2. Great Service-sure I would say our service is "the best", so would everyone else right? Still if you contact us by phone, email, chat line, whichever method one is comfortable with, we have confidence that people will be able to "see the difference" between Applause and "the other guys".

3. Trust-this little word "trust" is what I keep reading in all those business books I mentioned I have read in the past year or two. Of course the only way consumers and corporate ticket buyers would really know if they can "trust" Applause or any other ticket company is quite simple. Just pickup the phone and give us a call in New York on our toll free line at 800-451-9930 or locally at 212-307-7050. Experience our brand of customer service first hand and you'll see what I mean.

Bill and I don't have visions of becoming the biggest ticket company in the world, we simply want to keep moving forward in our work lives and keep our small company running smoothly for the long term. Since tickets are really just a commodity, the consumer today can simply click on dozens of web sites and shop around for the best price right? And even after doing all this "clicking and price shopping", will they get the best deal, service and advice when making a purchase? The customer should know during the phone conversation if they can "trust" the company they are doing business with.

Did you ever walk into a store that was a mom and pop business and wonder how they still exist with all the large big box discount retailers out there? My guess is that maybe they offer the same 3 items above to their customers, AMAZING PEOPLE, GREAT SERVICE and TRUST.

Why take a chance? Talk with our people. Let us help you find the best tickets for any Broadway Show. And let us give you the service you should expect when making a Broadway Show purchase.

Thursday, February 28, 2008

Go and See In The Heights on Broadway-A Great Time on Broadway For All

Come journey Into The Heights on Broadway right now. For a limited time only, Applause Theatre Service, a local theatre ticket service for over 21 years now, is a trusted local source that often has access to "insider prices" on the best orchestra and front mezzanine seats for dozens of Broadway and Off Broadway shows in New York City.

In The Heights tells the story of one of New York City's most vibrant neighborhoods. This wonderfully warm story of hope shows us how life is in the local neighborhood complete with the local bodegas where everyone bought their food and drink and at a time when people leave their windows open and 3 generations share their music, dreams and desires to make their lives the "best they can".

In The Heights has a great score, exceptional choreography and exciting cast. The show has won Drama Desk, Lucille Lortel and Obie Awards for excellence in the theatre. The New York times calls In The Heights "the best of 2007" and New York magazine calls In The Heights "the best musical of the year". The show played Off Broadway last year and audiences really loved it. We expect that Broadway theatergoers will love it just as much when it opens on Broadway shortly.

Meanwhile for a limited time only, Applause Theatre Service has access to some "insider prices" for In The Heights. Call Applause seven days a week at 212-307-7050 in New York City or toll free at 800-451-9930 if you want to get amazing tickets for this soon to be "Broadway hit show".

If you are interested in additional Broadway show listings, kindly go to . We have 23 "insider priced" Broadway ticket deals we'd love to share with you. Enjoy In The Heights and any Broadway show you look forward to see.

Mary Poppins On Broadway-Applause Theatre Service Has Amazing Seats and Insider Prices

If you want to treat yourself, family and friends to a great day or night in the theatre on Broadway, you may want to consider contacting Applause Theatre Service of New York City. Applause is one of the "local experts" that has been pleasing theatergoers for over 21 years now with its excellent service, amazing tickets and great "insider prices" for terrific Broadway shows.

Applause is pleased to offer substantial savings and excellent seats in the orchestra or front mezzanine of the New Amsterdam Theatre for March and April of 2008 for Disney's very popular musical Mary Poppins. Cameron Mackintosh is the co-producer of this magnificant production.

Mary Poppins is based on P. L. Travers childrens books and tells the story of The Banks family of 17 Cherry Tree Lane as "super nanny" Mary Poppins comes to take charge of the family during some difficult times. The show is a classic and is sure to play Broadway for a long time to come.

I have seen this show and can truly say it is good for everyone in the family, not just the kids but the adults as well. So if you want a great treat, pickup the phone and call the friendliest ticket team around at Applause. They can be reached toll free at 800-451-9930 or locally at 212-307-7050 seven days a week.

Enjoy the show.

A Chorus Line on Broadway-Applause Theatre Service Has Amazing Seats at The Best Prices

For a limited time only this March and April of 2008, Applause Theatre Service of New York is pleased to be able to offer a savings of nearly $50.00 per ticket on its usual prices for orchestra or front mezzanine seating to the exciting revival of A Chorus Line on Broadway.

When A Chorus Line first appeared on Broadway, it played to over 6 million people in 15 years. The show returned to Broadway for its first revival in 2006 and is pleasing new theatre audiences once again. The show has won a Pulitzer Prize as well as Tony Awards and tells the great story of 17 dancers all trying out in a Broadway audition so that they can fill only 8 possible chorus line positions. During the course of the auditions, they are asked to tell the director all about themselves as he hopes to bring out the "very best" within them.

I have seen this show several times myself and each time see something different. It's a lot of fun and also quite heart warming as we get to watch the many emotions that the "boys and girls of the chorus" must go through as they try to "make it big on Broadway".

For a limited time only, the good people at Applause Theatre Service, a local Broadway Theatre Ticket Expert is offering amazing seats at great prices to this truly wonderful piece of theatre. Treat yourself and your friends and family to a great time at the theatre and see A Chorus Line sometime very soon.

You can secure seats to A Chorus Line today by simply calling Applause Theatre Service in New York City at 212-307-7050 or toll free at 800-451-9930 seven days a week. Remember to ask for the Applause "insider's price" on this show today. Enjoy A Chorus Line. I know you will.

Wednesday, February 27, 2008

See "Wicked" Great Broadway Shows-Don't Miss Out on Applause's Amazing Seats and Excellent Prices

The guys and gals at Applause Theatre Service are a friendly bunch. Several of the staff team write daily blogs on what they find is interesting reading material for our customers and the general public that might want to use our service or at the very least, learn something about their own Broadway interests.

We write about shows that have been playing to big crowds for many years now like Wicked or Jersey Boys as well as Disney on Broadway favorites The Little Mermaid, The Lion King and Mary Poppins .

Sure there are nearly 30 current Broadway productions playing in New York City right now, but the 5 shows mentioned in this particular blog are the most sought after tickets we as Broadway Ticket Experts have seen in a long time. It's been my own personal experience that there is usually one or two, three at most "top tier shows" that garner most of the interest when people call on us and ask for help in obtaining tickets. But these times are different. We now see Disney's presence on Broadway being felt as a "major player' now. The other theatre owner's realize that Disney means business and they can execute all the necessary ingredients that a show needs to in order to remain successful long term.

I've been involved in Broadway Ticket Sales all my life (31 years now) and think our current roster of Broadway Shows is the best ever. So whenever you feel like a special treat, treat yourself and your friends and family to one of Broadway's very special "live experiences".

See a Broadway Show, you'll be so glad you did. Enjoy.

Rich Gladstone
Applause Theatre Service
311 west 43rd street, suite 601
New York, New York 10036
local phone 212-307-7050
toll free 800-451-9930
email Rich Gladstone directly at

Have You Seen Chicago on Broadway? Applause Has Amazing Seats at Excellent Prices

The popular Broadway show CHICAGO has been playing to excited audiences for nearly 10 years now. The show currently stars John Schneider, who became very popular in the television series NIP/TUK, THE DUKES OF HAZZARD and SMALLVILLE. Ironically he got his start in THE GRAND HOTEL, on Broadway early in his career.

Although Mr. Schneider is only going to be in this production through March 16, 2008, Applause Theatre Service has a fantastic "insider's priced ticket deal" to offer its customers and can even extend these great prices through until April 13, 2008. Be our guest and check out the Chicago on Broadway ticket deals and see one of the most popular shows ever to play on Broadway.

For a look at Applause's other offerings, you may look at its complete Broadway Show Listings. For those of you that prefer speaking directly with an Applause Broadway Ticket Expert, kindly call us in New York at 212-307-7050 or toll free at 800-451-9930 seven days a week. We love to talk. If you get a few minutes, give us a call. You'll be glad you did.

Get Amazing Tickets to see Broadway's Newest Hit Show "Cry-Baby" from Applause Theatre Service

Applause Theatre Service and its friendly sales and service team of Broadway Ticket Experts are pleased to announce "specially reduced-price" preview performance tickets for a new musical called "Cry-Baby". Performances of this new John Water's cult film turned stage musical called "Cry-Baby" will start on March 15, 2008 prior to an official opening on April 24, 2008.

Cry-Baby will star James Snyder as Wade "Cry-Baby" Walker and Elizabeth Stanley as his "good girl" that wants to be bad" leading lady Allison. The show has its book written by Thomas Meehan, a long time Broadway veteran. Mr. Meehan also collaborated with Mr. Water's on Broadway's other great musical-comedy sensation Hairspray.

The entire Applause team really enjoyed Hairspray and has provided thousands of tickets to its customers over the past 5 years or so. We are looking forward to another amazing production from this talented group of creative individuals and its "up and coming" very talented cast.

So now is the time to call Applause toll free at 800-451-9930 or locally in New York City at 212-307-7050 and ask for the CRY-BABY "insider's discount deal". If the show opens as we expect to rave reviews, it will be too late to get these specially priced seats. Where else can you go to buy tickets for the "best seats in the house" at prices much lower than Broadway tickets usually go for?

Why wait and miss out on this great offer. This is one of those rare exceptions where it might just pay to "be a Cry-Baby", right?

Tuesday, February 26, 2008

Get Tickets to Boeing-Boeing Thru Applause Theatre Service

Boeing-Boeing stars Bradley Whitford (The West Wing, Studio 60), Christine Baranski (The Birdcage, Cybil) and Mark Rylance who reprises his Olivier-nominated performance. This swinging, 60's flavored farce tells the story of Bernard an English playboy in Paris with three girlfriends, who are all flight attendants. With the help of his housekeeper, Bertha, Bernard has organized a schedule to allow his three loves to each spend a night at his apartment whenever they are in Paris. This all works perfectly until the new double-speed Super Boeing arrives and changes the flight schedules. Previews begin April 19 with an opening set for May 4.

Want tickets to any other show On or Off Broadway? Call Applause Theatre Service now. The best seats at the best prices. That's Applause.

1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

See What Applause Theatre Service Can Do For You

Everyday I get the chance to talk about Broadway, Off-Broadway, Opera, Ballet and shows nation wide and abroad. Where else can you do that? I have been working in this line of work for almost ten years now and nothing gives me more pleasure than sharing my love of theatre and entertainment to new and returning clients every day. This is what we do. When people ask me what I do I don’t just say, “I’m a ticket broker” or “I sell tickets.” I really feel like we provide a great service. And I’m not afraid to say that we do it better than anybody else. So give us a call and let us show you what we can do for you.

Want tickets to any other show On or Off Broadway? Call Applause Theatre Service now. The best seats at the best prices. That's Applause.

1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Get Tickets To See Jersey Boys Thru Applause Theatre Service

Winner of 4 2007 Tony Awards and playing to sold out audiences 8 times a week is Jersey Boys which tells the story of the legendary Four Seasons, blue-collar boys who formed a singing group and reached the heights of rock 'n' roll stardom. The musical features such Seasons' hits as "Big Girls Don't Cry," "Oh What a Night" and "Can't Take My Eyes Off of You." Having never seen Frankie Valli in concert I wasn't sure what to expect. I have to say I really enjoyed it. From the story to the performances, it was a great evening in the theatre. See it if you get the chance. You won't be disappointed.

Want tickets to this show or any other show on Broadway? Call Applause Theatre Service now. The best seats at the best prices. That's Applause.

1-800-451-9930 or 212-307-7050, or visit us on the web at
Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Get Tickets To This Season's Most Popular Plays Thru Applause Theatre Service

This years front runner for Best Play and likely Pulitzer Prize finalist is August: Osage County . This highly entertaining yet tragic look at family life in present day Oklahoma was supposed to be a limited run. However due to amazing reviews and positive audience responses it has thankfully decide to stick around for the long haul. Not only that but it is actually moving to a more intimate theatre next door to make way for Billy Elliot The Musical this fall. If you haven't seen it I highly recommend it. And don't be afraid by the three hour plus running time. This baby moves!

Want tickets to this show or any other show on Broadway? Call Applause Theatre Service now. The best seats at the best prices. That's Applause.

1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Let Applause Theatre Service Get You Tickets To The Hottest Shows On Broadway

Well now that the Oscar's are over it is time to get ready for the next awards show. And we all know what that one is right? The Tony Awards of course. The one night where the Broadway community comes together to celebrate what I think is one of the greatest things about New York City. Broadway. As it stands right now there are seven new shows that have or will have opened by Tony night. Which means that come the first week of May when the nominations are announced, there are going to be some very sad faces out there. Unlike other seasons in the past there are no front runners. Here is a list of this years new shows.

Catered Affair, A
In the Heights
Little Mermaid, The
Passing Strange
Young Frankenstein

I loved Passing Strange, but it is not a traditional musical. I think that is why I love it so much. Young Frankenstein was pretty funny but because of the huge success of The Producers I expect there to be some sort of backlash against Mel Brook's newest production. Little Mermaid, The is what it is. It's there to put a smile on the face of young girls everywhere. And it does. Except for Xanadu which I have yet to see the three remaining shows will all open in the next couple of months. Well there you have it. Which will fail and which will succeed? We are about to find out.

Want tickets to these shows or other shows on Broadway? Call Applause Theatre Service now. The best seats at the best prices. That's Applause.

1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Monday, February 25, 2008

Do you need to purchase Broadway Theatre Tickets? Would you like to speak to a Live sales agent without any wait? Call Applause Theatre Service Now!

One of the greatest reasons to call Applause Theatre Service, is that there is Never a wait to speak to a sales expert! You will always get a live person when you ring through and will never hear a recorded message. How nice is that? I ask you? One of the most annoying things in life are those voice response systems or push button recordings. With Applause we take your call right away and answer all your questions without putting you on hold for any extensive period of time. Fast and easy! We are also very friendly to our customers, another rarity in this business!

If you can't call over the phone, whether you're at work or whatever it may be, you can go online and chat with a live operator, again without any wait! We are at your service and will answer all of your questions. Restaurant recommendations, parking or directions, we have all the answers. Oh and we also have the best Broadway tickets at the best prices! When you call and are looking for the best price on tickets, ask your expert for a Broadway Insider Deal.

We are also located in Times Square, so if you ever needed to pick up last minute tickets or just stop by and have us answer some questions, rest your feet, have a cup of coffee or cold glass of water, we'll take care of you! We want you to be a life long Applause customer. What are you waiting for? Give us a call!

Get Tickets To Some Of Broadway's Hottest Upcoming Shows Thru Applause Theatre Service

Here we are two months into the year and I can’t tell you how excited am for the rest of this season’s shows. First is the highly anticipated musical Cry-Baby. This show is based on the popular John Water’s movie. Fresh from a sold out run in Seattle Cry-Baby begins previews in March.

My new favorite show of the season so far is Passing Strange. This highly original and fun new musical features music by popular singer/songwriter and Broadway newcomer Stew. Passing Strange is a moving and hilarious tale of a young, black bohemian on a journey of escape and exploration. I loved it.

Good news for all you Gypsy fans out there. This landmark musical hailed by many as the best musical ever written returns to the Broadway stage this spring staring Tony Winner and Broadway Diva Patti Lupone.

Another show I am looking forward to this season is A Catered Affair . This new musical based on the motion picture is poised to be the dark horse in this year’s Tony race for Best Musical. With music by Broadway newcomer John Bucchino and book by Harvey Fierstein this enchanting story is about a Bronx couple who must choose whether to spend their life savings on a family business or to launch their only daughter's marriage with a lavish catered affair.

So there you have it folk's. Quite a season huh? And just think next year's season is just around the corner. So what are you waiting for? Get your tickets now. You won't regret it.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment“Where Sold Out is Never Part of the Equation”

Sunday, February 24, 2008

Get Amazing Seats to see Patti LuPone in GYPSY on Broadway

Do you want to see one of the finest actresses on Broadway? Would you like to see Patti LuPone, the great Broadway diva starring in the classic Broadway revival of GYPSY? Would you like to save more than 40 % off the usual Applause Theatre Service prices?

For a limited time only, you will have Applause Theatre Service's "insider access" to amazing seats at greatly reduced prices. You can give us a call toll free at 800-451-9930 or locally at 212-307-7050 in New York City 7 days a week.

There is never any pressure to make a purchase at Applause. The friendly staff will be glad to answer all your questions and provide information on show times and seating availability. Feel free to have a look at Applause's GYPSY show page at .

We hope to hear from you soon. Enjoy this show as well as Applause's many other fantastic Broadway Show ticket offerings.

Have You Seen Curtains. the new Broadway Musical?

Applause Theatre and Entertainment Service Inc. has uncovered a very special "insider's price" and amazing seats to see Broadway's new musical-comedy "whodunit" called CURTAINS. This show is a very funny musical comedy starring Debra Monk and television's "Frazier" star David Hyde Pierce.

For a limited time only Applause Theatre Service in New York invites theatregoers to see CURTAINS at a reduced price and guaranteed seating in the orchestra or front mezzanine sections of the Al Hirschfeld Theatre in New York City.

For information on performance times, pricing and to purchase seats, you can call toll free at 800-451-9930 or Applause's local number in New York City at 212-307-7050. For those that want to book on-line, you may go to , then simply go to BUY TICKETS, choose a date and make a purchase.

The Applause staff looks forward to seeing you at the theatre. Remember to ask for restaurant suggestions when calling us. We know all the really great places to eat, that won't cost you an arm and a leg.

Let us hear from you today.

Rich Gladstone

Need Broadway Tickets? With So Many Choices, You'd Better Shop Around

If you search the Internet for the keyword phrase "need Broadway tickets", you will see there are over 388,000 possible answers to your question. So where do you go when you need Broadway tickets? Which web site or blog should you click on? Once you have a web site open, will it be easy to migrate through for the questions you may have about Broadway Theatre?

These questions are only the tip of the iceberg really, aren't they? The truth is, in my opinion, that it is really great to have access to all these choices for the theatre-going public. Maybe there are many places to search, often taking up lots of time, possibly leading to even more confusion about what shows to see or where to shop for theatre tickets.

Any one of us that has been in the theatre ticket industry for many years can easily tell the public that they have the best prices or that they have the best seats, yada, yada, yada. Why not give Applause Theatre Service a call today? Applause has been serving Broadway ticket buyers for over 21 years now. The friendly people in the picture on their home page is just a start. Once you speak with these Broadway experts, your first impression will be one "you can trust".

Whether you simply have a question about when a show plays in the evening or if tickets for Wicked or Jersey Boys are easy to get during Easter Week 2008, the staff at Applause is eager to please each and every time you contact them.

There is never any pressure to buy from Applause. They believe in the business concept of trying to develop a good solid relationship with shoppers and customers who are in the market for their type of personal service. Applause has the knowledge and expertise to offer shoppers several specific seating options when looking for Broadway Show tickets. They realize that consumers have many different concerns when buying tickets, like budget, seating options, whether to obtain seats for an evening or a matinee performance (sometimes better seats or less expensive seating options are available if you're flexible to attend a show at a different time or maybe even a day before or after you were planning on attending). These little suggestions are available if you speak directly with a group of personable, friendly and knowledgeable ticket experts like the Applause team.

Located in the heart of New York City, New York, Applause is open 7 days a week. You can make note of their toll free number 800-451-9930 and give them a call when you have a minute or you can call them on their local phone at 212-307-7050 as well.

If you are interested in talking about the Broadway Theatre, or seek great seats at amazing prices for specific shows, or even if you simply want to get placed on the Applause mailing list, you can give us a call and ask to open a "Broadway Club Account". There is no reason not to give the Applause Experts a chance. They have been pleasing thousands and thousands of theatergoers day in and day out for a long time now.

So you can "Google" the keyword phrase "need broadway tickets" and start clicking on one or two or maybe even three different web sites out of the 388,000 possiblilities or you can consider cutting through all the clutter and confusion about buying Broadway Theatre Tickets. Simply click on Applause Broadway Theatre Service and give these friendly "local" Broadway Experts a shot at your business. You can speak with Todd, Teresa, Claudia, Erik, Jay, Carol, Bill, Billy or Rich 7 days a week. For those that want to chat on their computers, we offer a "chat with a live Applause sales expert" every day of the week as well.

Take the confusion out of shopping for Broadway tickets today. The Applause Experts have uncovered access to "insider prices" for many of the popular Broadway shows. Depending on the time of year, there are up to 23 of the Broadway Shows that Applause customers are already enjoying discounts of up to 40% off regular Applause prices. These "insider deals" can be seen at .

Want to see what Applause customers are saying about their personal ticket service? Simply click on our testimonials page and enjoy the many nice comments that people are talking about.

Anyone can say that "they're ticket service is the best". We all know the only way to know is to choose one of the 388,000 options in your search or give the good people at Applause the opportunity to earn your business. We look forward to hearing from you in the very near future.

Rich Gladstone
Applause Theatre & Entertainment Service Inc.
311 West 43rd Street, suite 601
New York, New York 10036

Local phone 212-307-7050
Toll free 800-451-9930
Web site

Thursday, February 21, 2008

Need Broadway Tickets? Check Out Applause Theatre Service in New York City

There are hundreds of places to go to buy Broadway Show tickets. But how will you know that you get the best possible seats for the money you will spend?

You could search the internet. You could go to Google and search for keywords like "broadway tickets" or maybe specific shows that you want to see like "Wicked" or "Jersey Boys" or "The Little Mermaid", one of this years newest popular musicals. But then you will get so many answers that you may become more confused than ever and not place an order with anyone for the tickets you seek out.

There may be hundreds of choices of companies to look at when shopping but why take chances? Why not contact a Broadway ticket service that is friendly and an expert at finding the best seats at the best prices for the shows you want to see? You may want to contact a local expert in New York City's theatre district called Applause Theatre Service. The Applause staff prides themselves on providing "the very best personal ticket shopping service" in the business for Broadway Shows.

Have a look at the Applause team. They love to talk with prospective customers. There is no pressure to buy, just good old fashioned and friendly personal service. The way things ought to be, right?

The Applause staff of Broadway experts provide the information you need to make purchase decisions. They also provide great knowledge about where you may want to have dinner before the theatre. Have a look at Todd's Favorite Dining Spots. Our very own theatre district resident and Applause Vice President Todd Freeman has taken the time to make a list of some great dining establishments you may want to grab a bite at either before or after the theatre. Whether you buy tickets or not, give us a call 7 days a week at 212-307-7050 or 1-800-451-9930. We are happy to help you find the best seats and choose some really nice dining places as well.

The Applause team hopes to hear from you as well. If family, friends and co-workers may be in need of a "trustworthy" Broadway ticket service, we would greatly appreciate any referrals you can send us. In fact, if they write to (that's the boss by the way), Rich will get in touch with you personally and help with any questions you may have when making your plans.

We hope we can be of service to you whenever your plans include seeing a Broadway show. The difference in service is significant, see for yourself when you get a chance.

Monday, February 18, 2008

Save This Spring On South Pacific

Rodger's and Hammerstein's Pulitzer Prize and Tony Winning Musical returns to Broadway this March in it's first Broadway revival. Starring Kelli O’Hara and Paulo Szot, and directed by Bartlet Sher South Pacific concerns the lives of U.S. military men, nurses and the residents of the Polynesian island they occupy during World War II. And if you call now Applause Theatre Service can get you great seats at some incredible savings. South Pacific is already selling well, so don’t wait to get your tickets to what is sure to be one of the highlights of the season.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Save This Spring On Grease Thru Applause Theatre Service

Grease is the word! And better yet it's back again on Broadway in a brand new production directed and choreographed by 2-Time Tony Winner Kathleen Marshall. Starring Broadway newbies Max Crumm and Laura Osnes, (Winners of the NBC reality show "You're The One That I Want") Grease is a great show for all ages. Unlike previous productions this one features the original score plus four songs written for the film adaptation. "Hopelessly Devoted to You," "Sandy," "You're the One That I Want," and the title number. O.K. so maybe it doesn't have John Travolta or Olivia Newton-John. But who cares. It's still a lot of fun. And that's what it's all about anyway. And better yet if you call now Applause Theatre Service can get you the best seats to the coolest show in town.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Sunday, February 17, 2008

See Passing Strange Thru Applause Theatre Service

All week my colleagues have been raving about this show. So naturally I had to see what all the fuss was about. Normally we as a company don't usually agree when it comes to the shows that we see. Well now that I have seen it I can honestly say that is not the case anymore. I haven't had such an exhilarating evening in theatre like this in a long time. Sure I knew going in what to expect. I checked out the website, heard a couple of songs and thought it sounded like fun. At least unlike most new musicals on Broadway this was original. Not that I'm knocking the other shows I just think it's nice for a change to see something new and exciting. With a score that has some of the most tuneful, soulful rock songs, and witty, thought-provoking lyrics in recent memory, Passing Strange is a moving and hilarious tale of a young, black bohemian on a journey of escape and exploration. I loved it, and I hope you will too. You won't be disappointed. And if you call now Applause Theatre Service can get you the best seats at an incredible savings.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Get Tickets To Rent Thru Applause Theatre Service

Rent.It had to end eventually. And even though I am sad to see it go twelve years is a pretty big accomplishment if I say so myself. Where did the time go?It seems like only yesterday when I sat in the last row of the Mezzanine and fifteen of the most talented people I had ever seen walked out on to that stage and made magic. But now we say goodbye. Goodbye to the show that not only changed my life but to millions of people around the world. So whether it's your first time seeing the show or your 25th (Like me) go see it. You will kick yourself if you don't. Get your tickets now. June 1 will before here before you know it.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment

“Where Sold Out is Never Part of the Equation”

Saturday, February 16, 2008

See Young Frankenstein Now Thru Applause Theatre Service

Forget what the critic's say about the show. If you want to spend a fun night in the theatre that will make you laugh until you cry then Young Frankenstein is the show for you. Unlike most people who go to see the show I've never seen the movie, so I have nothing compare it too. But I loved it. It put a smile on my face from beginning to end. And isn't that what theatre is all about? So what are you waiting for? Go see Young Frankenstein. You will have a great time. I know I did.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment
“Where Sold Out is Never Part of the Equation”

Friday, February 15, 2008

Disney's "The Little Mermaid" on Broadway is selling like crazy! Applause Theatre Service has the best seats available now!

Hey guys, don't look now, but "The Little Mermaid", has become one of the hottest shows on Broadway! After a bit of a slow start after it opened, word of mouth has traveled fast and tickets are flying out of this office. Thankfully we have an extensive inventory for our Applause Theatre Service,, customers. We theatre experts here have had the fortunate opportunity to see this spectacular show with its classic songs(Under The Sea, Kiss The Girl, Part of Your World, many others) and we all loved it. We are certain you and your family will love it as well. I am a 41 year old man who flipped over this show, so it is certainly not just for the young but for everyone both young and old. A must see!
Grab them now while you can before the hot Spring and Summer dates approach us and tickets will be impossible to get.
Call an Applause Theatre Service,, ticket expert and experience a great treat for the whole family! 212-307-7050 or 1-800-451-9930

Thursday, February 14, 2008

"A Catered Affair" is on sale now! And Applause Theatre Service has got your tickets to this Broadway Musical Comedy Hit!

Tickets are now available for the new musical "A Catered Affair" written by and starring Harvey Fierstein.
The show has an extremely solid creative team with the book by the legendary Harvey Fierstein and music and lyrics by the highly respected John Bucchino. The production is being directed by John Doyle a.k.a. the man that made Patti Lupone play a tuba; he has staged Sweeney Todd and Company for Broadway with all the actors playing musical instruments. The cast boasts Faith Prince, Tom Wopat, Leslie Kritzer, Harvey Fierstein (doing double duty) and Matt Cavenaugh.

A Catered Affair, based on the Paddy Chayefsky TV film and movie, focuses on a 1950's family and their struggle to run a family business and still provide a lavish "catered affair" for their daughter's wedding. The musical is about family and love. Ahhh - that sounds nice. The reviews have come in from the out of town tryout at the Old Globe in San Diego and there is good news! Let's hear some of the good, shall we?

Variety's Bob Verni had very nice things to say about the show; praising all aspects of the piece. He had particular praise for the quiet and elegant staging of the production:
"No musical has ever been so quiet, so often, as "A Catered Affair," the Broadway-bound adaptation of Paddy Chayefsky's '50s-era teleplay and Gore Vidal's subsequent screenplay. The subject is a family whose communication has reached a dead end, so it's fitting that the most affecting moments are those in which words simply aren't enough. Much is verbalized in Harvey Fierstein's gritty slice-of-life dialogue and John Bucchino's sensitive lyrics, but the use of silence -- sometimes for as long as 30 seconds -- is remarkable: Few tuner directors would conceive of those quiet moments, and even fewer would dare attempt them."

Also in the positive column was Anne Marie Welsh from the San Diego Union-Tribune. Ms. Welsh singled out Faith Prince's performance and the shows simple emotional honesty. She had this to say:

"Aggie's the reverse image of pushy Mama Rose in "Gypsy," and Prince's beautifully restrained, carefully calibrated and thoroughly unsentimental performance should earn her accolades and awards this spring when the show opens in New York. Whether this kind of authentic soul-baring in song is too subtle for Broadway audiences fed on "American Idol"-style belting is another question altogether."

"Otherwise, Fierstein and company have already achieved in this artful piece far more than most hard-selling musicals aspire to: They've created real struggling human beings whose deepest feelings are beyond words - and therefore find true expression in song. "audiences are reportedly loving the show.

Sound Good?? You Bet!! Call Applause Theatre Service,, now and order your tickets to this new hot musical with its All-Star Cast! 212-307-7050 or 800-451-9930

Applause Theatre Service: Check Out London Theatre

Never been to London? Well what are you waiting for? For years London has been a hotbed for theatre. And why not? From revivals of some of Shakespeare's greatest classics, to world premiers of some of the most exciting musicals seen in years, London is the place to be my friends. Just check out some of the fantastic shows that are playing now across the pond.

Billy Elliot The Musical
Blood Brothers
Dirty Dancing
Lord of the Rings, The
We Will Rock You
Woman in Black, The
Joseph and the Amazing Technicolor Dreamcoat

These amazing shows, not to mention several more, are now playing in London. And better yet tickets are just a phone call away. Call now and see what you are missing.

Give us a call at 1-800-451-9930 or 212-307-7050050, or visit us on the web at Theatre and Entertainment“Where Sold Out is Never Part of the Equation”

Applause Theatre Service: Check Us Out!

No plans for Valentine's Day? Nothing to do on a Saturday night? What better way to celebrate than by seeing a Broadway show. Now more than ever, Broadway is home to some of the most exciting and innovative plays and musicals in the country.What do you prefer? Plays or musicals? From Is He Dead? to Mamma Mia! From Thurgoodto Xanadu. From Spring Awakening to Come Back, Little Sheba. From Cat on a Hot Tin Roof to Hairspray. From Legally Blonde to Rock 'n' Roll. Broadway has it all and then some.Or maybe Broadway isn’t your cup of tea. How about Off-Broadway? The past few years Off-Broadway has grown in popularity and has featured some of the most original works seen on stage in years. Give us a call and let one of our theatre experts assist you with all your Off-Broadway questions.So many choices. So many things to see. From heavy dramas, to old fashioned Broadway musicals, now is the best time to visit New York City and experience LIVE THEATRE. There is nothing like it.

Give us a call at 1-800-451-9930 or 212-307-7050050, or visit us on the web at Theatre and Entertainment“Where Sold Out is Never Part of the Equation”

Wednesday, February 13, 2008

Buy Broadway Show Tickets and Get Amazing Restaurant Suggestions from Applause

Applause Theatre and Entertainment Service Inc. is in the business of providing excellent Broadway Show Tickets. They can be reached 7 days a week toll free at 1-800-451-9930 or locally in New York City's theatre district at 212-307-7050. They have a great web site with all show information which has lots of up to date information on all "specially priced discounted shows".

You are more than welcome to call their busy ticket office anytime. They love to talk with shoppers and customers all the time. Check the friendly staff at Applause out right now at and ask for great restaurant suggestions. They know the really "in places" to eat, and at amazing prices. After all, you have to eat before the theatre don't you? Check out Todd's Restaurant Suggestions at

Give the Applause staff a call today, they are "the best in the business". And they guarantee excellent service each and every time you speak with them.

The Ogre is coming to Broadway! Applause Theatre Service is taking orders now to see "Shrek: The Musical"

DREAMWORKS lifted the curtain - just a tad - the other night on "Shrek: The Musical," set to open on Broadway in October after an August tryout in Seattle. DreamWorks, it seems, is having trouble finding actors who can fill the shoes of Mike Myers and Eddie Murphy, both of whom were crucial to the success of the "Shrek" franchise.
"It's a question of chemistry," says a source. "It's hard to find the perfect pair."
The usual suspects have auditioned for "Shrek" - which is to say Broadway actors of some girth: Dan Fogler ("Spelling Bee"); Kevin Chamberlain ("Seussical"); Shuler Hensley (already green in "Young Frankenstein"). Fiona will be played by Sutton Foster(Modern Millie, Little Women), who's leaving "Young Frankenstein" in July. But whomever they get to fill those big shoes, this is certain to be the big holiday hit this year. Tickets will go like hotcakes! Be sure to place your order now for tickets. Call an Applause Theatre Service, ticket expert who will take a pre-order on tickets and fill it with the best available seats when our tickets come in. 212-307-7050 or 800-451-9930.

Tuesday, February 12, 2008

Applause Can Save You A Bundle on Broadway Tickets

Do you want to save money, time and the possible aggravation of trying to buy tickets for Broadway Theatre Tickets from companies who may want to charge you high prices? Who wouldn't want to?

There is a company called Applause Theatre and Entertainment Service Inc., located at 311 west 43rd street in New York that has a simple company motto. Applause is a company of real people (Broadway Show ticket experts) that "helps the public get the best seats for the best shows at the best prices". Applause's secret is a simple one really. They are so plugged into the Broadway theatre environment in New York having been in the business for over 21 years now, that they know which shows are hot (and hard to get) and which might be easier to obtain, sometimes for what they call "insider prices". Why wouldn't someone want an "insider's price" so they can save money?

For instance, right now if you go to, Applause has a wonderful list of more than 20 major Broadway Shows that you can get great seats to, and save a bundle of money also. You get top priced tickets and save so much money, you can buy yourselves a really nice dinner at one of the nicer establishments in the city. Most people do have dinner first but maybe wouldn't spend as much on a somewhat nicer place to eat. Now they can.

Applause is open 7 days a week, from 9am till 8pm Monday thru Saturday and 9am till 7pm on Sundays. The web site is a great one but since the Applause staff loves to talk, you can call toll free at 800-451-9930 or locally at 212-307-7050.

Feel free to search for many others that are in the ticket selling business. There are literally hundreds of choices. The Applause people can pretty much guarantee the best service as well as amazing prices as well. Consider doing business with "real people you can trust" today.

Buying Broadway Tickets Is a Matter of Trust

Interested in buying Broadway Tickets? When you go to Google and simply type in Broadway Tickets when you are interested in buying "Broadway Tickets", you will get pages and pages of answers to where to shop for tickets. In fact there are 5,410,000 possibilities. Kind of crazy right? You can simply go to and contact Applause in New York City.

So how will the average person shopping for Broadway Tickets know which web site to stop at? Or how will the average person know which company to consider contacting by phone when considering talking with someone about various shows playing on Broadway?

Like most things people shop for in life, it often takes several converations or interactions with a company to get an idea of possibly wanting to do business with that company. At Applause Theatre and Entertainment Service Inc., a licensed ticket broker doing business at 311 west 43rd street, suite 601 in New York City, the company makes a big deal out of asking the public to "call us so we can talk and get to know you". Many companies in most industries rarely promote the public to "call", instead relying on "web bookings" or email type sales.

The Applause staff of friendly Broadway and London ticket experts have an uncanny ability to handle the most difficult ticket requests put in front of them, not to mention the thousands of questions they receive about which restaurants their customers might want to dine at or inquiries about hotel bedding, sightseeing, shopping and just about anything you can think of. The company doesn't look at its shoppers and customers like "its all about making a quick sale" so they can move onto the next person on their phone lines.

They take their time with all callers. The goal is to hopefully make the caller feel as comfortable as possible. Sure they love to sell Broadway tickets, and they sell tons of them. They have been in business for over 21 years now and know how to treat their customers as well as anyone calling the company.

Their Broadway ticket inventory is extensive as is their access to inventory for shows, events, concerts and sporting events all over the country The Applause Theatre and Entertainment Service staff "aims to please" on each and every call.

So when you are interested in getting tickets for a Broadway show in New York or events throughout the country and in London too, you may want to consider calling Applause in New York at 800-451-9930 or 212-307-7050. After all, as I said at the beginning of this post, isn't it really just a matter of trust"? Remember Applause Theatre Service in New York City when you, your friends, relatives or co-workers need a friendly, relaible and trustworthy ticket service.

Applause Theatre Service has your best seats to Wicked in all Cities across the Country and across the Pond

You haven't seen "Wicked"?
What are you waiting for?? And if you have seen it, why haven't you seen it again and again??? It's a show that needs to be seen more than once! Applause Theatre Service has the best seats at the best prices for "Wicked" in New York, London, and "Wicked" on tour!

This show is hands down one of the most entertaining shows EVER!! Ask anyone of the Applause Theatre sales experts and we will all tell you that it is absolutely one of our all time favorites. So call one of us now to enjoy a real Musical Treat. There isn't a better time to get some great seats to the biggest selling musical of all time. 212-307-7050 or 800-451-9930

Applause Theatre Service Insider News; Grammy Winner Mya to Join Broadway's Chicago

Mýa — the Grammy-winning singer known for such hits as "Case of the Ex," "Ghetto Superstar" and "Lady Marmalade" — will join the Tony-winning revival of Kander and Ebb's Chicago, in May.
According to a press notice, the multi-platinum recording artist will begin performances as merry murderess Velma Kelly May 12 at the Ambassador Theatre. Mýa will stay with the long-running musical through July 13.

Call us now to see some of the best dancing and listen to one of the great Broadway scores ever! See it now with one of the Dukes, John Schneider.

Act now and take advantage of some great savings with the Applause Theatre Service Insider Deals.

Friday, February 08, 2008

Great savings on the Hilarious Hit Broadway Musical Comedy, "Curtains" with Applause Theatre Service

A tribute to the big, brassy musical comedies of the 1950s, Curtains is a savagely funny new musical comedy, starring four-time Emmy Award-winner David Hyde Pierce (Frasier, Spamalot) and Tony Award-winner Debra Monk (Redwood Curtain, Steel Pier, NYPD Blue) and featuring a show-stopping score by the team of John Kander & Fred Ebb, the Tony Award-winning songwriters of such hits as Chicago, Cabaret and "New York, New York."
If you miss the great musicals of the early Broadway years then you will absolutely love this throwback and tribute to those fabulous musicals of yesteryear!

Call an Applause Theatre Service ticket expert for some great savings.
Just mention the Applause Insider Deal when you call to order tickets and we'll take care of the rest! 212-307-7050 or 800-451-9930

Applause Theatre Service: We Care About You

Here at Applause Theatre and Entertainment we do more than just sell tickets to your favorite Broadway shows. We provide a service. A service, that in my opinion we do better than anyone else. Need help with a hotel? Call Applause. Need tickets to the National Tour of The Lion King? We can get it for you. Maybe you want to know where to eat while you are here. Give us a call and one of our experts will be happy to assist you.

Give us a call at 1-800-451-9930 or 212-307-7050050, or visit us on the web at

Applause Theatre and Entertainment
“Where Sold Out is Never Part of the Equation”

Theater Is Alive In NYC

Right at this very moment, there are over sixty shows playing in New York City. 60! The way I see it is if you can’t find something to do in New York City, then you aren’t looking hard enough. Better yet, call us and let us do the looking for you. That’s what we do after all. We aren’t called theatre experts for nothing. What's your pleasure? A laugh out loud old fashioned musical comedy? Well do I have one for you. Young Frankenstein. If you've seen the movie than I can guarantee you will love the show. How about a revival of one of Broadway's most beloved musicals? Give up? Why South Pacific of course. And let's not forget about such long-running favorites like Avenue Q, Mamma Mia! , Chicago, and Lion King, The.

Or maybe Broadway isn’t your cup of tea. How about Off-Broadway? The past few years Off-Broadway has grown in popularity and has featured some of the most original works seen on stage in years. Give us a call and let one of our theatre experts assist you with all your Off-Broadway questions.

So many choices. So many things to see. From heavy dramas, to old fashioned Broadway musicals, now is the best time to visit New York City and experience LIVE THEATRE. There is nothing like it.

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment
“Where Sold Out is Never Part of the Equation”

Applause Theatre Service Sells Last Minute Tickets

How many times has this happened to you? You head to the theatre to see your favorite show, and when you get there they are sold out. It sucks right? I know I’ve been there myself. Well thanks to Applause Theatre Service you never have to worry about that again. What’s your pleasure? Broadway? Off-Broadway? How about sporting events, or concerts, or the ballet.?You want it. We got it. With Applause Theatre Service you never have to worry about being shut out of your favorite event again. Why not give us a try?

Give us a call at 212-307-7050 or 1-800-451-9930 or visit us on the web at

Applause Theatre and Entertainment
“Where Sold Out is Never Part of the Equation”

The Farnsworth Invention To Close On March 2

What a shame. Words cannot describe how much I loved this show. I think it's sad that an amazing show like this can't find an audience. But in this day and age of "Big" musicals it's not easy for a play like this to have a long run. Thankfully the stagehand's strike didn't last longer, or this show, not to mention many other new plays might never have opened. But we have to look on the bright side I guess. There are still plenty of plays running on Broadway too see. Best of all we sell all of them and at an incredible savings. Here is a list of the plays currently running on Broadway, plus a few that are scheduled to open in the coming months.

39 Steps, The
August: Osage County
Bronx Tale, A
Cat on a Hot Tin Roof
Come Back, Little Sheba
Homecoming, The
Is He Dead?
Rock 'n' Roll
Seafarer, The
Top Girls

I can't remember a time where there have been so many new and exciting plays on Broadway. Can you?

Give us a call at 1-800-451-9930 or 212-307-7050, or visit us on the web at

Applause Theatre and Entertainment
“Where Sold Out is Never Part of the Equation”