Buying Theatre Tickets On The Web

Now I don't know about you but when it comes to shopping for gifts for my family and friends or even buying tickets I do most if not all my purchases thru the Internet. Makes sense right? I mean who has time to spend hours in a department store or waiting online at a theatre to buy tickets? I know I don't. Thankfully in this day and age we don't have too. Anything we want is just a click away. How great is that? That means if you want tickets to see Broadway's hottest shows all you have to do is log on to a website that sells theatre tickets and find the one that works for you. Easier said than done I know.

After all there are hundreds of companies that sell tickets. The hard part is finding the right one. Now I am smart enough to know that Applause is not the only game in town. We're not even the only broker on our own block.What we are is a company that takes pride in providing the best customer service to everyone. So whether you are calling us for the first time or you are a long time customer just remember that Applause is here to help with anything that you need. Look we all know buying tickets can be difficult at times. I always try to encourage people to do their homework. Shop around and find the service that works best for them. I know I do the same when I am spending my money. It just makes sense. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 1105
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
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Does it Make Sense to Pay a Premium Price for Broadway Theater Tickets?

Years ago, those of us licensed ticket agents for Broadway Shows never sold "premium tickets" for any show. That's because Broadway Shows never had premium pricing. In general premium seating refers to the first 10 rows center orchestra seats in most theaters in New York City. In the old days, all you had to do to get the premium seats was to purchase tickets as soon as a show put a block of tickets on sale or be considered a VIP and buy your tickets through the office of a shows producer.

Then about 10 years ago or so, the theaters started offering these premium seats for a much higher price. Sometimes double or triple the regular price of an orchestra seat. You can imagine how much extra money the shows are taking in now. During Thanksgiving Week, the hit Broadway show Wicked had sales of over $2 million dollars, about 25 % more than a typical busy season week.

Although it may seem unfair for shows to raise the prices for the premium seats, in a way there is justification. Apparently the higher priced premium seats offset some discounted seating that shows offer for slower selling performances. After all, they are in business to make money.

So even though some folks don't mind paying higher prices for premium seating for "sell out" shows like Wicked, Jersey Boys, Billy Elliot and The Adams Family, I have a little secret to share. Most of the other 30 shows or so that are typically playing on Broadway on any given moment, do not sell all their inventory for every performance. What this means for the public is the "reverse" of premium pricing. Something Applause Ticket Service calls BFV pricing, or Below Face Value pricing.

Below Face Value pricing is a simple concept really. Applause buys the tickets at a discount, adds on a small service fee for our efforts and service, then sells them to you at the best prices around.

So does it make sense to pay premium prices for Broadway theater tickets? The answer is simple of course. Sometimes yes and sometimes no, in my opinion. But why pay more than you need to?

I hope you found this article on Broadway ticket pricing helpful.

Cheers,
Rich Gladstone
Applause Ticket Service
311 West 43rd Street, suite 601
NY, NY 10036
local phone 212-307-7050
toll free 800-451-9930
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I'm Going to see White Christmas on Broadway

Dear Theater Friends,

I just picked up my seats for this years seasonal White Christmas show at New York's Marriott Marquis Theater. I saw the show last year around the same time and thought this would make a great show to reprise each year. And I guess the producers of the show felt it was a good idea too.

This years White Christmas will play a limited 64 performances from November 13, 2009 through January 3, 2010. White Christmas is based on the age-old classic film Irving Berlin's White Christmas. The story is a simple one and aims to please its audience. Two former veterans of war and now a tag-team show business attraction, meet up with two sisters who have a song and dance act of their own and put on a show to help their former military commander out of hard financial times. What may seem like a difficult moment or two lets the theater-goer witness some excellent Broadway singing, dancing, lots of great laughs and some "boy-girl" matchmaking as well.

White Christmas's book for this musical is written by David Ives and Paul Blake with superb choreography by Randy Skinner and direction by Walter Bobbie (Chicago The Musical). The show runs a little under 2 and 1/2 hours long with one intermission. This is a real family type show so no one should have a problem taking youngsters along with you.

And if you consider buying tickets before the show is officially reviewed, you might be able to obtain tickets at below face value for White Christmas. As the show is coming into New York in the midst of a recession, the producers are offering discount tickets of admission as long as you select an off-peak performance.

Applause Ticket Agency in New York (License #71AP1001029) is a licensed New York State ticket broker. They can be a great resource to get wonderful seats for White Christmas and every other Broadway Show. Their contact information is below.

I hope you find this information helpful today.

Sincerely,
Rich Gladstone
Applause Ticket Agency
311 West 43rd Street, suite 601
NY,NY 10036
local phone 212-307-7050
toll free 800-451-9930
Become a fan of Applause on Facebook
Follow us at www.twitter.com/applausetickets