Thursday, August 09, 2012

My Thoughts On The Ticket Industry In 2012

Having been fortunate enough to work in the ticket business for over fourteen years now I can honestly say that I have seen and heard it all. In fact just the other day I received a call from a gentleman who wanted to purchase tickets to see The Lion King in November. Not just any week mind you but you but Thanksgiving week. Which as you all know is one of the busiest times of the year. However since he was looking far enough in advance I told him it should be no problem getting him excellent seats. Plus we always make a point to keep a lot of inventory for that time of the year as we know that there will be a lot more people in the city. Well he loved that. Then he said something that will forever make me glad that he called us instead of another competitor. After telling me when he wanted to go he asked if I had any seats available in either Zone A or B. I'm afraid to say that is not the first time a customer has asked me that and I'm sure it will not be the last.

For those of you that don't know "Zone Seating" is a phrase used by certain ticket companies that offers seats to consumers that they hope they will be able to fill at a later date. Basically that means you will probably get seats but may not know the exact locations until after you purchase.In other words you could be paying a whole lot of money to sit behind a pole. Having been in every Broadway theatre in New York there really isn't a bad seat no matter where you sit. Oh sure some theatres do have partial view seats but at least they tell you that before you purchase them. Trust me. I would never give someone my hard earned money without at least knowing where I am sitting. So? Why should you. Anyway after a little research I was able to find our new customer two seats in the Center Orchestra right on the aisle. Who needs Zone seating now? Not him and hopefully none of our other customers in the future.

Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 1105
New York,NY 10036
212-307-7050 or 1-800451-9930
Facebook:Applause Theater and Entertainment Service,Inc

No comments:

Post a Comment