Broadway ticket buyers have been shopping and purchasing their theatre tickets from Applause for over 21 years now. About 4 years ago we created something very special for our customers. We found a way to bring about special Insider's Prices for anywhere from 15-23 Broadway Shows for many "off peak" performances throughout the year. Another words, shows that occasionally find themselves not selling out of all their tickets and offering special "insider prices" to stimulate sales for their productions. So instead of quoting the usual "often very high prices" to many a ticket shopper, we were able to make better purchases and bring about "better prices" to people that ordinarily would simply not make a purchase. the cool thing is that we help "fill up the theatre" during these "of peak" times, the consumer gets prices that allow them to still see a Broadway Show, and for Applause, we get to make a customer happy and make a sale at the same time.
This program has become so successful for us that we are turning on lots of customers to these Insider Ticket Deals. The really good news for Applause is that when these customers want to see the "hottest and most difficult shows" in town, they are only too happy to pay us the going rate including a reasonable service charge. We really believe that the public wants to shop wherever they feel the can "trust" a merchant to be truthful and fair, not to mention friendly like we like to think we are.
This summer we are selling lots of tickets to Broadway Shows offering our Insider Ticket Deals. We will continue to offer these great Broadway Show ticket deals throughout the Summer of 2008 and my guess is that we will do so even throughout the Fall and WINTER season. People understand the fantastic deals may not be available for certain performances, often on a Saturday evening or a holiday. But I think, all in all, our customers are happy knowing they have a ticket company they can trust. A company that can go above and beyond to help secure the best seats for the best shows, and at the very best prices around.
And what about service? Let me tell you about service. The Applause Broadwaymaniacs (I mean that in a fun, good kind of way), as we all love the Broadway Theater, are committed to taking lots of time with our customers, often having several conversations about a ticket purchase. Transactions are not our thing really, talking to people, making them happy and getting them the seats they want for a fair price is what we like to do. Our customers kind of like they way we do things also.
Seeing how we are in the middle of the Summer of 2008, I thought I would list a few shows that are selling very well, some may even have some special Insider Ticket Deals to offer as well, up to around Labor Day of this year. They are:
August:Osage County
Avenue Q
Boeing Boeing
Chicago
Cirque Dreams Jungle Fantasy
Grease
Gypsy
Hairspray
Legally Blonde The Musical
Mamma Mia!
Rent
Monty Python's Spamalot
Spring Awakening
The 39 Steps
The Phantom of the Opera
Thurgood
(title of show)
Xanadu
Young Frankenstein
Enjoy these shows friends and if you need help you should call us at 212-307-7050 in New York City or tll free at 1-800-451-9930.
Sincerely,
Rich Gladstone
Vice President
Applause Theatre Service
311 west 43rd street, suite 601
NY,NY 10036
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