Thursday, December 22, 2016

New York City Sets New Record With 60.3 Million Visitors In 2016

NYC & Company, the marketing agency for the city, just announced that by the end of 2016, New York City will surpass its previous record of 60 million visitors by approximately 300,000 people.  Travel and tourism to the city has been on the rise for 7 years now.  This sector now employs close to 400,000 jobs, many of which are in "theatre related" positions.  Each year approximately $12.6 billion is contributed to the city's economy from the theatre industry outside of ticket sales as well as supporting local jobs for 90,000 people.

Broadway and its fantastic array of exciting shows and attractions are considered to be one of New York's largest destinations for visitors to our city.  For the most recent 2015-2016 Broadway season which ended in early June of 2016, 13.3 million tickets to Broadway shows were purchased, nearly 8 million from tourists. That's a whopping 63% purchased by these visitors.  Nearly 18% of admission tickets were purchased by people from outside the United States and 45% from people living in the United States but outside of the New York City area.  Astonishing numbers when you think about how important tourism is to Broadway Theatre.

Recently Charlotte St. Martin, the President of The Broadway League said "We applaud the city's announcement and join with the mayor in celebrating the hard work of NYC & Company to deliver New York City's banner year when we had over 60 million visitors last year".

In addition, NYC & Company will bring back its highly successful consumer programs, which in my opinion, are great for generating business in New York's tradionally off peak season,  The programs run from mid January through mid March of 2017 and include NYC Broadway Week, NYC Off Broadway Week, NYC Restaurant Week and for the first-time, NYC Attractions Week.  This new program will offer visitors and locals 2-for-1 admission tickets on tours, cultural attractions and some performing arts at nearly 70 participating organizations like Madame Tussauds New York, Big Bus Sightseeing, One World Observatory, several museums and many other terrific participating attractions.

My company Applause-Tickets is involved in bringing tourists from out of town and throughout the world to Broadway Theater as well.  Applause-Tickets is a licensed ticket agency for Broadway, Sports and Concerts. We've been assisting visitors to New York City in helping people to obtain reasonably priced Broadway Show tickets as well as admission to the hundreds of Concert, Sporting Event and Family Attractions like Radio City Music Hall and Off Broadway Theatre as well.  Applause-Tickets will be celebrating its 30th Anniversary soon.  The company's goal has always been to provide the most friendly and personal service to visitors and locals alike as well as the corporate world that entertains on a regular basis.

Applause-Tickets can be reached 24/7 by calling 212-307-7050 or 800-451-9930.  At Applause, callers will not experience "waiting on hold or voicemail".  You'll get experienced, friendly local ticket professionals that know the best way to enjoy Broadway Shows, as well as all other live shows and also get tips on some great dining establishments throughout the city.  We'd love to "play a role" in helping Broadway bound travelers, whenever your plans include live entertainment in our city.

I sincerely hope that you found my post helpful today.  Please call me personally or any member of the Applause-Tickets staff when you have questions about Broadway, other live entertainment events, dining, sightseeing or any question you may have about visiting New York City.

Wishing you a joyous holiday season and a very happy and healthy new year.

Rich Gladstone
723 7th Avenue, Suite 902
NY NY 10019

Phone 212-307-7050 or 800-451-9930
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