Customer Story

This week's customer story comes all the way from the great state of Kansas.Wichita to be exact. Last Thursday I received a call from one of my regular customers who's wife and daughter were coming to New York in early June and wanted to see three shows while they were here. Having worked with him many times over the years I knew where he liked to sit. Care to take a guess? Rear Mezzanine. Just kidding. Give up? Premium seating of course. Let me guess. You've never heard of it right?

Believe it or not but the term "Premium Seating" has only been around since the Spring of 2001 when The Producers opened to rave reviews. When that happened the producers of the show decided to offer seats at a higher rate in order to prevent scalpers from buying up all the tickets. Makes sense to me. Since then all Broadway shows are now offering these type of seats. Anyway back to my story. Since I knew the type of seats he wanted I needed to find out what they wanted to see. His first choice was The Lion King. Now while the show has been around for a number of years it is still one of Broadway's most popular shows.

Therefore I knew I would have no problem getting him the type of seats he wanted. Sure enough I was able to get him excellent seats in the fifth row of the Orchestra. Not only that but they were dead center. Now that's what I call Premium seating. His next pick was the new revival of Anything Goes. Now unlike every other show on Broadway Anything Goes does not sell Premium seats. Why you ask? Because it is produced by the Roundabout Theatre Company which is a non-for profit. Therefore they like Lincoln Center(War Horse) only sell regular priced tickets.

After checking availability for him I was not able to find the type of seats that he likes. Therefore I had to go to the secondary market to purchase them. Now being a broker myself there are times when I have to go thru another ticket service when I don't have the tickets myself. Better to get my customers what they want then to have to tell them "Sold Out". Trust me my friends. Those are two words I don't like to use. Anyway after calling around to a few different companies I was able to find him seats in Row M of the Orchestra in the center. Two shows down. One to go.

Care to guess what he picked for his final show? Mary Poppins. Even though his wife had already seen the show when it opened several years ago his daughter had never seen it. Now even though I knew where he liked to sit I decided to suggest some alternative seating. Having seen the show I can honestly tell you that the better seating is not in the first ten rows in the Orchestra. The better seating is actually in the Front Mezzanine.

Not only is it a great view of the stage but Mary Poppins actually flies into the Mezzanine during the show. Plus because the show has been playing for a number of years I knew that not only would I be able to get him excellent seats but at below face value. Sure enough I got him in the fourth row center of the Front Mezzanine and at a price that was even lower than he was expecting. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Facebook: Applause Theater and Entertainment Service,Inc

Emmy Winner Neil Patrick Harris To Host The 2011 Tony Awards

I can't tell you how excited I am about this news. Not only am I huge Neil Patrick Harris fan but I have been watching the Tony Awards ever since I can remember. I never miss it. I take that back. I skipped last year. Memphis as Best Musical of the Year? Really? I guess American Idiot wasn't mainstream enough for the Tony voters. I'm sorry but in a year when a show like The Addams Family fails to get any major nominations you know it's a bad year. Now while I have yet to see any of this year's nominees I do plan on watching this year's telecast. For one I am dying to see what The Book Of Mormon is going to do. That alone should make for an interesting evening my friends. Be sure to check out the 2011 Tony Awards on June 12 at 8pm on CBS. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Facebook: Applause Theater and Entertainment Service,Inc

Final Week's For Broadway Revival Of That Championship Season

That's right theatre fans. You have less than three week's to see one of this season's most successful shows. That Championship Season which opened at the Bernard B. Jacobs Theatre in March will play it's final performance on Sunday May 29. The show which first premiered Off-Broadway in May 1972 before transferring to the Booth Theatre later that year won the Pulitzer Price for Drama in 1973. Now while this new revival received mixed reviews from the critic's the show has been a hit at the box office due to it's all-star cast (Kiefer Sutherland, Chris Noth, Brian Cox, Jim Gaffigan, and Jason Patric) Most people myself included are not aware that Mr. Patric besides being one of the plays stars is actually the son of the playwright Jason Miller. Small world huh? Get your tickets to see That Championship Season on Broadway. Good seats are still available for all performances so call now.Time is running out.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/Facebook: Applause Theater and Entertainment Service,Inc

Wonderland To Close On May 15

Having been in the ticket selling business for over a decade now I have seen hundreds of shows come and go. Some that should have closed much sooner than they did and some that quite frankly deserved a longer run. Sadly Wonderland would fall into the latter category. When it closes this Sunday it will have played a total of 31 previews and 33 regular performances. Now while the show was generally panned by the critic's the final nail in the coffin was it's failure to score any nominations for next month's Tony Awards. Being a fan of the show I was expecting the show to at least make it thru the Summer. Guess I was wrong. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/Facebook: Applause Theater and Entertainment Service,Inc

Now Is The Best Time To See A Show

Every month or so I like to post a blog encouraging people to visit our fair city. I mean let's face it New York is the greatest city in the world after all. Oh sure I may be a little partial but you know it's true. They don't call Times Square the "Crossroads of the World" for nothing after all. Now for those of you who are planning a trip in the future I have some great news for you my friends. There is no better time than right now. Believe it or not but there are our over fifty shows both On and Off-Broadway for you to check out while you are here. Still haven't seen Wicked or Jersey Boys yet? There is no better time than the present.

How about new musicals like Sister Act and Priscilla Queen of the Desert or this season's most acclaimed new play War Horse? Maybe revivals are your thing. Trust me it doesn't get any better than Anything Goes or How To Succeed In Business Without Really Trying. See that's the great thing about New York. So many choices. Now we all know that going to see a show can be expensive. The good thing is it doesn't have to be. From now thru the Summer you can get tickets to see some of Broadway's most popular shows at prices that can't be beat. They don't call it "Summer Savings" for nothing you know. Book your tickets today. Live theatre. There is nothing like it. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Broadway Grosses:Week Ending May 8, 2011

Anything Goes
$698,453 98.8%
Arcadia
$241,856 46.5%
Baby It's You!
$462,640 81.4%
Bengal Tiger…
$437,657 45.6%
Billy Elliot
$876,871 89.3%
Born Yesterday
$218,131 44.9%
Catch Me…
$732,580 9,882 0 8 1,422 $74.13 86.9%
Chicago
$609,623 87.1%
Ghetto Klown
$308,002 72.2%
Good People
$433,459 99.4%
How to Succeed…
$936,036 91.7%
Jersey Boys
$1,006,650 93.4%
Jerusalem
$458,825 75.9%
Lombardi
$148,752 48.8%
Mamma Mia!
$865,824 85.1%
Mary Poppins
$821,750 78.8%
Memphis
$793,627 86.3%
Million Dollar Quartet
$316,247 52.0%
Priscilla…Desert
$882,361 70.3%
Rain
$288,356 58.0%
Rock of Ages
$305,235 87.0%
Sister Act
$854,730 95.4%
That Championship Season
$412,238 62.6%
The Addams Family
$487,977 55.0%
The Book of Mormon
$1,129,867 102.4%
The House of Blue Leaves
$601,733 7,172 95.3%
The Importance…Earnest
$225,329 58.5%
The Lion King
$1,601,654 100.0%
The Mother****…Hat
$631,787 86.0%
The Normal Heart
$246,447 83.4%
The People…Picture
$218,194 60.9%
The Phantom of the Opera
$877,716 88.7%
War Horse
$884,015 100.0%
Wicked
$1,599,916 98.7%
Wonderland
$511,446 $58.53 67.8%

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

This week's customer story comes all the way from San Francisco, California. Late last week I received a call from a woman looking for to three Broadway shows. Not just any shows mind you but three of Broadway's hottest new shows. Care to guess which ones? Nope it's not Spider-Man: Turn Off The Dark. Although she did inquire about it. Luckily I managed to talk her out of it. Give up? Why it's none other than Anything Goes, War Horse, and The Book of Mormon. Told you they were hot now didn't I? Thankfully she wasn't coming until late September which I knew would have better availability. So anyway after a little research I was able to get her seats in Row N in the Orchestra on an aisle for both War Horse and Anything Goes and Orchestra Row O on the aisle for The Book Of Mormon. Plus I was able to get them for prices that she had seen anywhere else. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/Facebook: Applause Theater and Entertainment Service,Inc

2011 Tony Nominations

Well the 2011 Tony nominations were announced this morning and like years past there were a few surprises. Leading the pack this year is The Book of Mormon with 14 nominations including Best Musical. The show which opened to rave reviews in March is one of this season's biggest hits with tickets sales reaching over a million dollars a week at the box office. Coming in second with 12 nominations is The Scotsboro Boys which closed last year despite being a hit with critic's and audiences alike. Now on to the nominations.

Best Play
Good People Author: David Lindsay-Abaire
Jerusalem Author: Jez Butterworth
The Motherf**ker with the Hat Author: Stephen Adly Guirgis
War Horse Author: Nick Stafford

Best Musical
The Book of Mormon
Catch Me If You Can
The Scottsboro Boys
Sister Act

Best Book of a Musical
Bloody Bloody Andrew Jackson Alex Timbers
The Book of Mormon Trey Parker, Robert Lopez and Matt Stone
The Scottsboro Boys David Thompson
Sister Act Cheri Steinkellner, Bill Steinkellner and Douglas Carter Beane

Best Original Score (Music and/or Lyrics) Written for the Theatre
The Book of Mormon Music & Lyrics: Trey Parker, Robert Lopez and Matt Stone
The Scottsboro Boys Music & Lyrics: John Kander and Fred Ebb
Sister Act Music: Alan Menken
Lyrics: Glenn Slater
Women on the Verge of a Nervous Breakdown
Music & Lyrics: David Yazbek

Best Revival of a Play
Arcadia
The Importance of Being Earnest
The Merchant of Venice
The Normal Heart

Best Revival of a Musical
Anything Goes
How to Succeed in Business Without Really Trying

Best Performance by an Actor in a Leading Role in a Play
Brian Bedford, The Importance of Being Earnest
Bobby Cannavale, The Motherf**ker with the Hat
Joe Mantello, The Normal Heart
Al Pacino, The Merchant of Venice
Mark Rylance, Jerusalem

Best Performance by an Actress in a Leading Role in a Play
Nina Arianda, Born Yesterday
Frances McDormand, Good People
Lily Rabe, The Merchant of Venice
Vanessa Redgrave, Driving Miss Daisy
Hannah Yelland, Brief Encounter

Best Performance by an Actor in a Leading Role in a Musical
Norbert Leo Butz, Catch Me If You Can
Josh Gad, The Book of Mormon
Joshua Henry, The Scottsboro Boys
Andrew Rannells, The Book of Mormon
Tony Sheldon, Priscilla Queen of the Desert

Best Performance by an Actress in a Leading Role in a Musical
Sutton Foster, Anything Goes
Beth Leavel, Baby It's You!Patina Miller, Sister Act
Donna Murphy, The People in the Picture

Best Performance by an Actor in a Featured Role in a Play
Mackenzie Crook, Jerusalem
Billy Crudup, Arcadia
John Benjamin Hickey, The Normal Heart
Arian Moayed, Bengal Tiger at the Baghdad Zoo
Yul Vázquez, The Motherf**ker with the Hat

Best Performance by an Actress in a Featured Role in a Play
Ellen Barkin, The Normal Heart
Edie Falco, The House of Blue Leaves
Judith Light, Lombardi
Joanna Lumley, La Bête
Elizabeth Rodriguez, The Motherf**ker with the Hat

Best Performance by an Actor in a Featured Role in a Musical
Colman Domingo, The Scottsboro Boys
Adam Godley, Anything Goes
John Larroquette, How to Succeed in Business Without Really Trying
Forrest McClendon, The Scottsboro Boys
Rory O'Malley, The Book of Mormon

Best Performance by an Actress in a Featured Role in a Musical
Laura Benanti, Women on the Verge of a Nervous Breakdown
Tammy Blanchard, How to Succeed in Business Without Really Trying
Victoria Clark, Sister Act
Nikki M. James, The Book of Mormon
Patti LuPone, Women on the Verge of a Nervous Breakdown

Best Scenic Design of a Play
Todd Rosenthal, The Motherf**ker with the Hat
Rae Smith, War Horse
Ultz, Jerusalem
Mark Wendland, The Merchant of Venice

Best Scenic Design of a Musical
Beowulf Boritt, The Scottsboro Boys
Derek McLane, Anything Goes
Scott Pask, The Book of Mormon
Donyale Werle, Bloody Bloody Andrew Jackson

Best Costume Design of a Play
Jess Goldstein, The Merchant of Venice
Desmond Heeley, The Importance of Being Earnest
Mark Thompson, La Bête
Catherine Zuber, Born Yesterday

Best Costume Design of a Musical
Tim Chappel & Lizzy Gardiner, Priscilla Queen of the Desert
Martin Pakledinaz, Anything Goes
Ann Roth, The Book of Mormon
Catherine Zuber, How to Succeed in Business Without Really Trying

Best Lighting Design of a Play
Paule Constable, War Horse
David Lander, Bengal Tiger at the Baghdad Zoo
Kenneth Posner, The Merchant of Venice
Mimi Jordan Sherin, Jerusalem

Best Lighting Design of a Musical
Ken Billington, The Scottsboro Boys
Howell Binkley, How to Succeed in Business Without Really Trying
Peter Kaczorowski, Anything Goes
Brian MacDevitt, The Book of Mormon

Best Sound Design of a Play
Acme Sound Partners & Cricket S. Myers, Bengal Tiger at the Baghdad Zoo
Simon Baker, Brief Encounter
Ian Dickinson for Autograph, Jerusalem
Christopher Shutt, War Horse

Best Sound Design of a Musical
Peter Hylenski, The Scottsboro Boys
Steve Canyon Kennedy, Catch Me If You Can
Brian Ronan, Anything Goes
Brian Ronan, The Book of Mormon

Best Direction of a Play
Marianne Elliott and Tom Morris, War Horse
Joel Grey & George C. Wolfe, The Normal Heart
Anna D. Shapiro, The Motherf**ker with the Hat
Daniel Sullivan, The Merchant of Venice

Best Direction of a Musical
Rob Ashford, How to Succeed in Business Without Really Trying
Kathleen Marshall, Anything Goes
Casey Nicholaw and Trey Parker, The Book of Mormon
Susan Stroman, The Scottsboro Boys

Best Choreography
Rob Ashford, How to Succeed in Business Without Really Trying
Kathleen Marshall, Anything Goes
Casey Nicholaw, The Book of Mormon
Susan Stroman, The Scottsboro Boys

Best Orchestrations
Doug Besterman, How to Succeed in Business Without Really Trying
Larry Hochman, The Scottsboro Boys
Larry Hochman and Stephen Oremus, The Book of Mormon
Marc Shaiman & Larry Blank, Catch Me If You Can

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

2011 Drama Desk Nominations Announced

2011 Drama Desk Award Nominations

Outstanding Play
Jon Robin Baitz, Other Desert Cities
Adam Bock, A Small Fire
Stephen Adly Guirgis, The Motherf**ker With the Hat
Samuel D. Hunter, A Bright New Boise
Rajiv Joseph, Bengal Tiger at the Baghdad Zoo
David Lindsay-Abaire, Good People
Nick Stafford, War Horse

Outstanding Musical
In Transit
Priscilla Queen of the Desert: The Musical
See Rock City & Other Destinations
Sister Act
The Book of Mormon
The Kid

Outstanding Revival of a Play
Born Yesterday
The House of Blue Leaves
The Importance of Being Earnest
The Merchant of Venice
The Normal Heart
Three Sisters

Outstanding Revival of a Musical
Anything Goes
Hello Again
How to Succeed in Business Without Really Trying

Outstanding Actor in a Play
Charles Busch, The Divine Sister
Bobby Cannavale, The Motherf**ker With the Hat
Al Pacino, The Merchant of Venice
Geoffrey Rush, The Diary of a Madman
Mark Rylance, Jerusalem
Michael Shannon, Mistakes Were Made
Paul Sparks, Dusk Rings a Bell

Outstanding Actress in a Play
Nina Arianda, Born Yesterday
Stockard Channing, Other Desert Cities
Frances McDormand, Good People
Laurie Metcalf, The Other Place
Michele Pawk, A Small Fire
Lily Rabe, The Merchant of Venice

Outstanding Actor in a Musical
Norbert Leo Butz, Catch Me if You Can
Colin Donnell, Anything Goes
Daniel Radcliffe, How to Succeed in Business Without Really Trying
Andrew Rannells, The Book of Mormon
Tony Sheldon, Priscilla Queen of the Desert:The Musical
Christopher Sieber, The Kid

Outstanding Actress in a Musical
Sutton Foster, Anything Goes
Beth Leavel, Baby It's You!
Patina Miller, Sister Act
Donna Murphy, The People in the Picture
Sherie Rene Scott, Women on the Verge of a Nervous Breakdown

Outstanding Featured Actor in a Play
Brian Bedford, The Importance of Being Earnest
Christian Borle, Peter and the Starcatcher
Boyd Gaines, The Grand Manner
Logan Marshall-Green, The Hallway Trilogy
Zachary Quinto, Angels in America
Tom Riley, Arcadia
Yul Vázquez, The Motherf**ker With the Hat

Outstanding Featured Actress in a Play
Lisa Emery, The Collection & A Kind of Alaska
Edie Falco, The House of Blue Leaves
Julie Halston, The Divine Sister
Sarah Nina Hayon, A Bright New Boise
Celia Keenan-Bolger, Peter and the Starcatcher
Linda Lavin, Other Desert Cities
Judith Light, Lombardi

Outstanding Featured Actor in a Musical
Adam Godley, Anything Goes
John Larroquette, How to Succeed in Business Without Really Trying
Brian Stokes Mitchell, Women on the Verge of a Nervous Breakdown
Rory O'Malley, The Book of Mormon
Bob Stillman, Hello Again
Tom Wopat, Catch Me if You Can

Outstanding Featured Actress in a Musical
Laura Benanti, Women on the Verge of a Nervous Breakdown
Kerry Butler, Catch Me if You Can
Victoria Clark, Sister Act
Jill Eikenberry, The Kid
Nikki M. James, The Book of Mormon
Patti LuPone, Women on the Verge of a Nervous Breakdown
Laura Osnes, Anything Goes

Outstanding Director of a Play
Trip Cullman, A Small Fire
Joel Grey and George C. Wolfe, The Normal Heart
Moisés Kaufman, Bengal Tiger at the Baghdad Zoo
Davis McCallum, A Bright New Boise
Daniel Sullivan, The Merchant of Venice
Kirjan Waage and Gwendolyn Warnock, Baby Universe

Outstanding Director of a Musical
Rob Ashford, How to Succeed in Business Without Really Trying
Joe Calarco, In Transit
Jack Cummings III, Hello Again
Jack Cummings III, See Rock City & Other Destinations
Kathleen Marshall, Anything Goes
Casey Nicholaw and Trey Parker, The Book of Mormon

Outstanding Choreography
Rob Ashford, How to Succeed in Business Without Really Trying
Scott Graham and Steven Hoggett, Beautiful Burnout
Steven Hoggett, Peter and the Starcatcher
Kathleen Marshall, Anything Goes
Casey Nicholaw, The Book of Mormon
Siudy, Between Worlds

Outstanding Music
Brad Alexander, See Rock City & Other Destinations
Alan Menken, Sister Act
Trey Parker, Robert Lopez and Matt Stone, The Book of Mormon
Marc Shaiman, Catch Me if You Can
Mike Stoller and Artie Butler, The People in the Picture
David Yazbek, Women on the Verge of a Nervous Breakdown

Outstanding Lyrics
Rick Crom, Newsical The Musical — Full Spin Ahead
Jack Lechner, The Kid
Adam Mathias, See Rock City & Other Destinations
Trey Parker, Robert Lopez and Matt Stone, The Book of Mormon
Glenn Slater, Sister Act
Scott Wittman and Marc Shaiman, Catch Me if You Can

Outstanding Book of a Musical
Kristen Anderson-Lopez, James-Allen Ford, Russ Kaplan and Sara Wordsworth, In
Transit
Iris Rainer Dart, The People in the Picture
Stephan Elliott and Allan Scott, Priscilla Queen of the Desert: The Musical
Adam Mathias, See Rock City & Other Destinations
Trey Parker, Robert Lopez and Matt Stone, The Book of Mormon
Michael Zam, The Kid

Outstanding Orchestrations
Mary-Mitchell Campbell, Hello Again
Bruce Coughlin, The Burnt Part Boys
Simon Hale, Jim Abbott and David Yazbek, Women on the Verge of a Nervous
Breakdown
Larry Hochman and Stephen Oremus, The Book of Mormon
Marc Shaiman and Larry Blank, Catch Me if You Can
Lynne Shankel, The Extraordinary Ordinary

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

This week's customer story comes all the way from Greenville, Wisconsin. Last Friday I received a call from a gentleman looking for tickets to see Spider-Man:Turn Off The Dark. Now those of you who read my blogs know how I feel about the show. What can I say? A sale is a sale. If somebody wants to buy tickets to see it I'm certainly not going to turn them away. The truth is if someone wants to spend their hard earned money on a piece of crap I can't stop them. Although I will say I am a little curious to see the improvements they have made.

Who knows? I might just end up eating my words come June. We shall see. Anyway after finding out the show I asked him when he wanted to go and where he wanted to sit. Having seen the show I can tell you that the best seating is either in the rear of the Orchestra or the Flying Circle. For those of you that are not aware the Flying Circle is the Front Mezzanine. Pretty clever isn't it? Anyway when all was said and done I got him excellent seats in the Orchestra right on the aisle. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Facebook: Applause Theater and Entertainment Service,Inc

2011 Outer Critics Circle Nominations Announced

Let the award season begin. This past Monday the Outer Critics Circle nominees were announced. Leading the pack were new musical Sister Act with nine nominations and the Roundabout Theatre Company's revival of Anything Goes which received eight.Winners are set to be announced on May 16. Now on to the nominees.

OUTSTANDING NEW BROADWAY PLAY
Bengal Tiger at the Baghdad Zoo
Good People
The Motherf**ker With the Hat
War Horse

OUTSTANDING NEW BROADWAY MUSICAL
The Book of Mormon
Priscilla Queen of the Desert
Sister Act
Women on the Verge of a Nervous Breakdown

OUTSTANDING NEW OFF-BROADWAY PLAY
Blood From a Stone
Kin
Other Desert Cities
The Other Place

OUTSTANDING NEW OFF-BROADWAY MUSICAL
Freckleface Strawberry
In Transit
The Kid
Tomorrow Morning

OUTSTANDING NEW SCORE
(Broadway or Off-Broadway)
The Book of Mormon
Catch Me If You Can
Sister Act
Women on the Verge of a Nervous Breakdown

OUTSTANDING REVIVAL OF A PLAY
(Broadway or Off-Broadway)
Born Yesterday
The Importance of Being Earnest
The Merchant of Venice
The Normal Heart

OUTSTANDING REVIVAL OF A MUSICAL
(Broadway or Off-Broadway)
Anything Goes
How to Succeed in Business Without Really Trying
Hello Again
A Tree Grows in Brooklyn

OUTSTANDING DIRECTOR OF A PLAY
Marianne Elliott & Tom Morris, War Horse
Emma Rice, Brief Encounter
Anna D. Shapiro, The Motherf**cker With the Hat
Daniel Sullivan, Good People

OUTSTANDING DIRECTOR OF A MUSICAL
Rob Ashford, How to Succeed in Business Without Really Trying
Kathleen Marshall, Anything Goes
Casey Nicholaw & Trey Parker, The Book of Mormon
Jerry Zaks, Sister Act

OUTSTANDING CHOREOGRAPHER
Rob Ashford, How to Succeed in Business Without Really Trying
Ross Coleman, Priscilla Queen of the Desert
Kathleen Marshall, Anything Goes
Casey Nicholaw, The Book of Mormon

OUTSTANDING SET DESIGN
(Play or Musical)
Desmond Heeley, The Importance of Being Earnest
Derek McLane, Bengal Tiger at the Baghdad Zoo
Neil Murray, Brief Encounter
Todd Rosenthal, The Motherf**ker With the Hat

OUTSTANDING COSTUME DESIGN
(Play or Musical)
Lez Brotherston, Sister Act
Tim Chappel & Lizzie Gardiner, Priscilla Queen of the Desert
Desmond Heeley, The Importance of Being Earnest
Lizz Wolf, Baby It’s You!

OUTSTANDING LIGHTING DESIGN
(Play or Musical)
Paule Constable, War Horse
Natasha Katz, Sister Act
David Lander, Bengal Tiger at the Baghdad Zoo
Malcolm Rippeth, Brief Encounter

OUTSTANDING ACTOR IN A PLAY
Reed Birney, The Dream of the Burning Boy
Bobby Cannavale, The Motherf**ker With the Hat
Joe Mantello, The Normal Heart
Al Pacino, The Merchant of Venice
Mark Rylance, Jerusalem

OUTSTANDING ACTRESS IN A PLAY
Nina Arianda, Born Yesterday
Edie Falco, The House of Blue Leaves
Judith Light, Lombardi
Frances McDormand, Good People
Laurie Metcalf, The Other Place

OUTSTANDING ACTOR IN A MUSICAL
Norbert Leo Butz, Catch Me If You Can
Josh Gad, The Book of Mormon
Daniel Radcliffe, How to Succeed in Business Without Really Trying
Tony Sheldon, Priscilla Queen of the Desert
Aaron Tveit, Catch Me If You Can

OUTSTANDING ACTRESS IN A MUSICAL
Victoria Clark, Sister Act
Sutton Foster, Anything Goes
Beth Leavel, Baby It’s You!
Patina Miller, Sister Act
Donna Murphy, The People in the Picture

OUTSTANDING FEATURED ACTOR IN A PLAY
Brian Bedford, The Importance of Being Earnest
Evan Jonigkeit, High
Stacy Keach, Other Desert Cities
Seth Numrich, War Horse
Yul Vázquez, The Motherf**ker With the Hat

OUTSTANDING FEATURED ACTRESS IN A PLAY
Renée Elise Goldsberry, Good People
Linda Lavin, Other Desert Cities
Estelle Parsons, Good People
Alison Pill, The House of Blue Leaves
Elizabeth Rodriguez, The Motherf**ker With the Hat

OUTSTANDING FEATURED ACTOR IN A MUSICAL
Colin Donnell, Anything Goes
Adam Godley, Anything Goes
Chester Gregory, Sister Act
John Larroquette, How to Succeed in Business Without Really Trying
John McMartin, Anything Goes

OUTSTANDING FEATURED ACTRESS IN A MUSICAL
Laura Benanti, Women on the Verge of a Nervous Breakdown
Nikki M. James, The Book of Mormon
Patti LuPone, Women on the Verge of a Nervous Breakdown
Marla Mindelle, Sister Act
Laura Osnes, Anything Goes

OUTSTANDING SOLO PERFORMANCE
Daniel Beaty, Through the Night
Mike Birbiglia, My Girlfriend’s Boyfriend
John Leguizamo, Ghetto Klown
Michael Shannon, Mistakes Were Made

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

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Customer Story

This week's customer story comes all the way from the Sunshine State. That's right. I'm talking about the great state of Florida. Palm Beach Garden to be exact. This past Friday I received a call from from a very nice lady who called looking for tickets to see a couple of shows while she was here during the month of May. I asked her what she wanted to see and she told me that she was interested in The House of Blue Leaves and The People in the Picture. I told her that while both were new shows I should be able to get her excellent seats and also at a great price as well. Since both had not officially opened yet I told her that availability for both should be pretty good. Not only that but since both theatre's were on the smaller side viewing would be no problem either.

So now that I knew what she wanted to see it was time to find out when she wanted to go and where she wanted to sit. Having been in both theatre's several times I suggested the Front Mezzanine for both shows. Now while I was able to get her center Front Mezzanine for The People in the Picture there were only side seats available for The House of Blue Leaves. I know what you're thinking. Can you even see anything from side Mezzanine? Yes you can. In fact if I had to choose between side Orchestra and side Mezzanine I always choose the latter. For one thing you are usually closer to the stage plus being upstairs you are elevated. See? I told you they were better didn't I? Plus I was able to sell her both shows for below face value. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

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Spring Savings

That's right theatre fans. Spring is in the air and you know what that means don't you? It's time to save. From now thru the end of May you can get tickets to see some of Broadway's hottest shows at prices that can't be beat. All you have to is call one of the friendly ticket experts at Applause and we will take care of the rest. It's as simple as that. From Anything Goes To Wonderland Applause is your one stop shop for all your ticket needs. Don't forget that Applause is open seven days a week. 365 days a year. That means we are always here to help make your New York experience one that you will never forget. So why not give us a try? You'll be glad you did.
JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Facebook: Applause Theater and Entertainment Service,Inc

Chicago Makes History

That's right theatre fans. One of Broadway's longest running shows is about to reach a milestone. Chicago which will celebrate it's 5,960 performance today is now the fifth longest running show in Broadway history. Who would have though that a show that was overshadowed by A Chorus Line in the late 1970's would become one of Broadway's biggest success stories? I know I sure didn't. Believe it or not but Chicago is only 178 performances away from surpassing A Chorus Line to rank number four on Broadway's all time list. That's less than six months away for those of you keeping track. Now while I enjoyed the show I never thought I would still be talking about it all these years later.Yet here we are some fourteen years later and Chicago is still going strong with no end in sight. Now do I think it will ever surpass Phantom as Broadway's longest running show of all time? Stranger things have happened. Only 3,673 performances to go. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Rock Of Ages To Resume Performances On Broadway Tonight

Get ready theatre fans. Or should I say rock fans. Your favorite show and mine is set to return to Broadway tonight. The show which first opened Off-Broadway in the fall of 2008 before making the move to the Great White Way in March 2009 is in a word...awesome. Now being a huge fan of 80's rock music I knew I was going to love it. How could you not? Featuring twenty-eight of the best songs from the 1980's Rock of Ages takes place in The Bourbon Room, a bar/club on L.A.'s Sunset Strip.

Now I'll admit that as much as I love the show I wasn't sure if it was the type of show that Broadway audiences usually go for. Well guess what? They have. Not only that but the show is attracting people that might never have gone to a Broadway show in the first place. Face it. Great music is great music. No matter where it comes from.Rock of Ages is a celebration of the 80's and all it's grittiness's.

It's sexy and raunchy and allows you to have fun and let go of all your inhibitions.(It's a good thing they serve alcohol during the show to help you along)Is the show good for young kids? Probably not but why are you taking your kids in the first place? Enjoy a night out on the town for once. Remember what is was like to have fun and let your hair down. That is what Rock of Ages is all about. Bret Michaels got it right."Don't need nothing but a good time." I couldn't have said it better myself.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

That's right theatre fans. It's time for this week's customer story. This past Sunday I received a call from one of my regular customers who was planning a last minute trip into the city and wanted to see two shows while she and her husband were here. Now in all the years that I have been providing her with tickets she has never ordered a musical. So imagine my surprise when she called me looking for two tickets to see Priscilla Queen of the Desert. Even though the show had not officially opened yet it is already selling very well. Luckily I was able to find her two seats in the Front Mezzanine.

Now was it dead center? No. Matter a fact it was all the way on the far side. Now I know what you're thinking. Why would I give one of best customer's crappy seats like that? Pardon my language but side Mezzanine at the Palace Theater are not bad seats. Believe it or not but in most theatres side Mezzanine is usually better than side Orchestra. For one you are elevated so you don't have to worry about people sitting in front of you blocking your view. Plus you know that with a musical there are going to be lots of big sets and large production numbers. Now do see why the Mezzanine is better? So anyway after taking care of Priscilla I asked her what she wanted to see for her second show. Wouldn't you know it but it was a play.

Let me guess. You're shocked right? Care to guess what she wanted to see? Let me give you a clue. It's a show that hasn't been revived on Broadway since it's original production and features an all-star cast. Give up? That Championship Season of course. The show which stars Kiefer Sutherland,Chris Noth,Jason Patric,Jim Gaffigan, and Brian Cox is one of this season's hottest selling shows. Now that doesn't mean I couldn't get her tickets. On the contrary. In fact I was able to get her seats ten rows from the stage on the center aisle. Now those are what I call good seats. So there you are. Two hot shows and good seats to boot. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Spring Is Just Around The Corner

That's right theatre fans. It's time to put away your winter coats and gloves and get ready for Spring. Now I don't know about you but I am ready for a little sunshine. This past Winter has been off the charts. Spring can not come soon enough my friends. Not only that but with Spring comes some incredible savings as well. Just think about it. Over thirty Broadway and Off-Broadway shows for below face value. Sounds to good to be true? Would I lie to you? Right now is the perfect time to come to New York and take in a show. Why not save a little money at the same time? Use that extra money to go shopping or better yet treat yourself to a nice meal. I mean it's not like there is a shortage of restaurants or place to shop. We're not called "The Capitol of the World" for nothing folks. Deals like these don't come around every day so don't delay. Call now.


JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

2011 Radio City Christmas Spectacacular To Go On Sale Next Week

That's right my friends. Christmas is just around the corner. Now before you think I've lost my mind I know that Christmas is still over nine months away. No reason why you can't plan ahead. Trust me. The holiday's will be here before you know it.Why wait until the last minute to get your tickets to one of New York City's most popular events. Well now you don't have too. Call Applause and speak to one of our helpful representatives and tell them you want tickets to the 2011 Radio City Christmas Spectacular. This year's performances are set to begin on November 11,2011 and run thru January 2,2012. Don't miss your chance to see this holiday classic. It's a memory that you will remember for the rest of your life.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
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Broadway Grosses: Week Ending March 13, 2011

American Idiot
$508,202 61.2%
Anything Goes
$381,680 98.4%
Arcadia
$392,328 83.2%
Bengal Tiger…
$409,304 83.4%
Billy Elliot
$874,497 95.7%
Catch Me…
$284,359 89.7%
Chicago
$517,529 79.0%
Driving Miss Daisy
$337,753 73.4%
Ghetto Klown
$322,961 82.3%
Good People
$361,731 98.4%
How to Succeed…
$764,809 96.7%
Jersey Boys
$962,541 90.5%
Kathy Griffin…
$345,677 98.9%
La Cage aux Folle
$325,044 53.2%
Lombardi
260,959 67.4%
Mamma Mia!
$703,222 76.9%
Mary Poppins
$845,677 82.4%
Memphis
$797,763 88.6%
Million Dollar Quartet
$380,196 56.2%
Priscilla…Desert
$745,155 87.0%
Rain
$373,443 70.5%
Spider-Man…Dark
$1,360,683 96.6%
That Championship Season
$683,847 86.5%
The Addams Family
$721,811 73.3%
The Book of Mormon
$652,285 101.2%
The Importance…Earnest
$353,754 82.5%
The Lion King
$1,498,910 95.9%
The Phantom of the Opera
$842,162 90.7%
Wicked
$1,545,232 100.0%

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

This week's customer story comes all the way from Jefferson,Texas. This past Friday I received a call from a gentleman who was taking his family to London at the end of May and wanted to see a show while he was there. Now while most of our sales come from selling tickets to shows in New York we do sell all shows in London as well. Anyway I asked him what he wanted to see and he said his wife and two daughters really wanted to see Dirty Dancing. Him not too much but since it was his wife's Birthday he didn't really have much choice. Never argue with a woman when it's her Birthday. So now that I knew what he wanted to see it was time ti find out when he was available to go and where he wanted to sit. I told him I should have no problem getting him excellent seats in either the Stalls (Orchestra) or Dress Circle (Mezzanine). Sure enough I was able to get him four seats together in the 10th Row Center of the Stalls. Not only that but at a price he had seen anywhere else. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/
Facebook: Applause Theater and Entertainment Service,Inc