Thursday, January 29, 2009

Broadway makes a comeback!

I just had to post this article on the current state of Broadway from Crain's. It basically says what I've been saying all along. That Broadway is never dead and we alway's make a comeback! We all love Broadway at Applause Theatre Service and it will always be with us! Enjoy!

A total of 40 new plays and musicals will open on the Great White Way during the 2008-09 season, the greatest number of productions to open since 1986-87.
Contrary to popular belief, the curtain is far from falling on Broadway.
In fact, if all scheduled shows open as planned over the next few months, the Great White Way will have more new productions than any season in the last two decades. A whopping 22 new shows are opening this spring, bringing the total of new plays and musicals to 40 for the 2008-09 season.
Though the number is just one more than last season, it still marks the most openings since 1986-87 when 43 shows opened, according to Bloomberg News.
“Despite the fact that like Chicken Little said, ‘the sky is falling,’ there are a lot of new productions,” said Daryl Roth, producer of the new Tovah Feldshuh play, Irena’s Vow, which opens March 29. “Of course everyone is a bit anxious to be sure that all the new plays and musicals find their audiences, but people are feeling optimistic.”
The next few months will be crowded. In addition to a number of big musicals, like 9 to 5 and West Side Story, 14 new plays—many with celebrities—will compete for cash-strapped audiences. The plays include 33 Variations, starring Jane Fonda, and God of Carnage, with James Gandolfini and Marcia Gay Harden.
Though producers are optimistic, they acknowledge they will have to work harder to succeed in the middle of a major recession.
“You can’t just put up the marquee and think people are going to come,” Ms. Roth said. “We have to be very tenacious about reaching out to people and at the same time be frugal about how we’re spending.”
Despite all the new productions, the season has had a bumpy ride. So far, 26 shows have closed and there are still more than four months until the Tony Awards. That is just one less than the number of closings for the entire 2007-08 season.

Well one way to get people to come is by making Broadway more affordable and with the Applause Insider Deals we can make it more affordable for our customers! Call an Applause Sales Expert now to get your tickets at a great price. 800-451-9930

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