Wednesday, June 29, 2016

Broadway Theatre Is Alive and Well In 2016

Last weeks Broadway ticket sales are officially in and it is incredible to me how much money people are spending on the theater in New York City.  Thank goodness, now I understand why my company Applause-Tickets has been busier than we've been in a long time.  There is a Broadway show in most of the theaters except for a few where some productions have recently closed.

The Lion King took in over $2.1 million dollars last week followed by this years runaway musical hit Hamilton, which managed to take in a little over $2 million dollars in sales.  And Hamilton's Richard Rodgers Theater is much smaller than the Minskoff Theatre where The Lion King performs.

One of my favorite shows is Wicked which took in a  little less than $2 million dollars.  Rounding out the big Broadway ticket selling shows are:

Aladdin- almost $1.7 million dollars
The Book of Mormon- almost $1.4 million dollars
School of Rock- over $1.2 million dollars
Waitress- over $1.1 million dollars
Cirque Du Soleil's "Paramour"- just over $1 million dollars

Several other shows had sales between $800,000.00 and just under $1 million dollars.  Great stuff right?

In all my 39 years as a licensed ticket broker for Broadway Shows, I have to say that Broadway seems healthier than ever the last few years.  Sure there are many shows that come and go during the course of a theater season but clients are often going to see more than just one show and often purchasing "premium seats" which are located in the front and center section of the theater.  The premium seats are a major reason why theaters are talking in much more money than just a few short years ago.

In addition to premium seating that bump up the ticket sales for a show, the theaters are filling up more often, building their attendance figures.  They do this by offering reduced prices for shows that need a "push".  Shows that simply might have lots of empty seats without these discounts.  At my company Applause-Tickets, we are given reduced prices for many of the shows, pass on the savings to our clients and help theaters fill up their seating capacity.

Some of these reduced priced shows include:
An American In Paris
Fiddler on the Roof
Finding Neverland
Fun Home
Jersey Boys
Kinky Boots
Les Miserables
On Your Feet
Something Rotten
The Crucible
The Curious Incident of the Dog In The Night-Time
The Humans
The Phantom of the Opera

If we can help whenever your plans include Broadway Theater just give us a shout.  Any time.  Any day.

Rich Gladstone
723 7th Avenue, Suite 902
NY NY 10019

Phone 212-307-7050
Email me at
Applause on Facebook

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