Tuesday, September 01, 2009

Broadway Enters The Twitter World

Free Broadway Tickets? Put on your walking shoes!

Earlier today The 39 Steps launched its Case of the 39 Missing Tickets, an Amazing Race-style hunt for free tickets throughout New York City. Their first clue reads: ‘Right in the heart of midtown lies a classy eatery that celebrates the film industry’. To keep up with the clues and possibly win yourself some tickets, follow the show’s twitter stream at: http://twitter.com/39StepsBroadway.

Relatively new to Twitter, The 39 Steps first chirped to the world on August 3rd. The show, based off of a 1935 Hitchcock movie, wasted no time in providing fans with show facts and related movie trivia. They also dubbed September ‘Hitchcock Month,’ using the ticket hunt as the focus of the campaign.Much of Broadway turned to Twitter in the past few months.

In May Next to Normal provided followers with a line-by-line performance of the entire musical delivered through the social media service. In a more controversial matter, last month a casting director for Daryl Eisenberg Casting tweeted during auditions. Fortunately, the director and the Actors’ Equity later discussed and resolved the matter. Either way, all these events point to Broadway embracing the newest technologies on the Internet.

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