Tuesday, September 01, 2009

Customers talk back with Todd

Customers talk back with Todd
The other day a customer said to me...I am so grateful for your expertise. How did you get to be so good at what you do? I just smiled and said "Thank you"!
I was listening to an actor being interviewed the other day and heard someone say training is great but you truly learn by experience. As an actor I couldn't agree more...so goes the saying "practice makes perfect". Training may help you get there, but it is the experience that makes you a pro.
As a ticket broker, I think that statement is true as well. What makes me an expert in the field? Experience...Not just selling...however, I have been selling since I was 5 years old and started going around door to door selling holiday cards and wrapping paper. Guess what? I knew even at 5 that I was good at it. But to be really good at selling anything, including theatre tickets requires knowing your product better than anyone else. What is my product? Shows and seats! So how do you become an expert? This is my favorite part and what makes me love my job more than anything. YOU GO TO THE THEATRE! I can say I have been in every theatre on Broadway more times than I can remember and have sat in all areas of the theatres. As well I can say I do my homework on the shows. I see almost every show that comes to Broadway and if I don't see it I can promise you I have read nearly every article published on it.
Am I rare? No...every member of the staff at APPLAUSE does the same. I am usually just the more outspoken one about the shows because of my theatre background.
Give me a call or give us at APPLAUSE a call and you too will feel like my previous customer that you are in expertise hands. We will help you to make the right decision about what to see and where to sit.

H. ToddFreeman
Vice President/Operations
Applause Theatre & Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York, NY 10036


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