Years ago when you bought tickets for a Broadway Show, one could purchase an orchestra and front mezzanine seat for the highest price per ticket then there was a rear mezzanine seat for less money. Those days are over.
Nowadays you can purchase tickets for Broadway Shows and ask for premium seating, generally in the 1st 10 rows of the theater. These seats cost allot more than the best available orchestra and/or front mezzanine seats. In fact sometimes a show is so popular that they charge the "premium" price but the seats are really almost the same as the "best available" seats. For those folks on a budget (and who isn't these days?), you can purchase seats in the mid mezzanine or rear mezzanine section of most theaters for considerably less money. Sure the seats become further away from the stage as you pay less and less but there are no really big theaters on Broadway. The largest isn't even 2000 seats, smaller than just about any out-of-town theater for sure.
So now let me tell you about a "secret" that probably no other ticket agency specializing in Broadway ticket sales will. Did you know that by shopping around and talking with the experts about seating options and different prices available, that you might be able to save considerable money when buying tickets? It is important to write down the name of the person you speak with and their company name. Then make notes with seat locations and prices you are offered. If you don't get specific answers to your questions, you should consider using someone that makes you feel that you can trust them.
The ticket industry is filled with lots of companies all trying to sell tickets, mostly at prices that are much higher than they need to be. There are 2 reasons for this.
1. Many just want to make a sale.
2.Most companies don't think about keeping the customer for a long period of time.
I speak to lots of people every day that obviously shop around, get many different prices from several companies and still seem to be confused as to which tickets they should consider purchasing. My personal suggestion as a ticket industry expert specializing in Broadway ticket sales is to find someone you can talk with that knows everything about the shows and the theaters. Equally important is to make sure the person you speak with "takes their time" and explains all the different options to you.
Did you know there is a way to buy tickets for nearly 20 Broadway Shows at Below Face Value? All you have to do is ask.
You can contact Applause Theater Service, right in the heart of New York City 7 days a week. Their phone numbers and web site are listed below.
Applause Theater Service
311 West 43rd Street, suite 601
local phone 212-307-7050
toll free 800-451-9930
Follow us at www.twitter.com/applausetickets