Tuesday, February 23, 2010


Applause was founded in September of 1987 with a staff of two people: Rich Gladstone and Bill Stolting. It started growing right from the very beginning and kept growing and growing. We all knew the secret of our growth: CUSTOMER SERVICE. We had difficulties through the years: September 11, 2001, recessions, unfair competition and the INTERNET. Are you shocked? We have been on the Internet for years so why would the Internet be a problem.

From the moment we started Applause we always had a staff person answer the phone, we never had music on hold or voice mail. How many of you remember the last time you made a telephone call and someone answered the phone. Is it possible every one in the world is either "on another line or away from his desk". Does this mean that I don't use the Internet? I use the Internet often but I never buy anything from any company on the Internet that doesn't have a telephone number or an address. I was burned a few times and learned my lesson.

Now the biggest problem we have at Applause is letting people know what kind of company we are and the kind of treatment they can expect from Applause. Our biggest competition actually buys many of their tickets from Applause because they have the
money to advertise. It really hurts because people are buying our tickets at much higher prices than they would pay us and without the personal treatment and expertise they would receive from us.

Bill Stolting
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930


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Facebook: Applause Theater and Entertainment Service,Inc.

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