As I come upon my 7th Anniversary at Applause I find myself wondering about the future of our business. Just last month fifteen shows closed. Now since January is considered a slow month that is not all that surprising. But fifteen? That is a lot more than usual. Can we recover and come back stronger than ever? I think we can. In fact if you look at Broadway’s December breaking records than I know we can and will into the foreseeable future.
However now is not the time to rest on our laurels and hope that theatre will continue to thrive as it has in the past. If you want theatre to survive than you have to support it. And I don’t just mean Broadway. New York City is home to over 100 Off-Broadway and Off-Off Broadway theatres. But what if you can’t come to New York? Thankfully there are other ways to see your favorite shows at a theatre near you.
From New York to San Francisco, to London to Toronto, Applause Theatre and Entertainment has access to shows and events nationwide and abroad. Will 2011 be as successful as 2010? To be honest I don’t know. What I do know is that there is no better feeling in the world than sitting in a crowded theatre, surrounded by total strangers, waiting for the lights to dim and the magic begin. Live theatre. There’s nothing like it!
Applause Theatre and Entertainment
311 West 43rd Street
New York,NY 10036
212-307-7050 or 1-800-451-9930
Facebook: Applause Theater and Entertainment Service,Inc