Broadway Grosses

I am writing today to talk about last week's Broadway grosses. As is always the case most shows see a drop in sales after Labor Day. That usually continues until Columbus Day weekend and then drops again until right before Thanksgiving where almost every show gets an increase thru Christmas. That is the way it has been for years. I don't see that changing anytime soon. Now of course most shows like Wicked and Jersey Boys sell out no matter what time of year. They are the two most popular shows on Broadway after all. Now instead of focusing on hit shows I would like to talk about two shows while popular are experiencing a major drop in sales lately. First up is Shrek.

The show which got a nice bump from it's performance at this year's Tony Awards and during the summer months was only at 49% for the week of September 9-13. That is not good my friends. Now as I said when the holidays get here their sales will probably go up. However I fear that once January hits it will not be enough for the show to survive. This year we had over twelve shows close in the month of January alone. Now granted some of those were shows that were not doing that hot to begin with anyway. Shrek which is scheduled to tour next year should do very well on the road. Whether it is here six months from now is a different story. I think the show is a lot of fun. It is a great show for the whole family and deserves to be here for a long time. I fear that it won't. We will soon find out.

Next up is my favorite show on Broadway In The Heights. I have loved this show ever since I saw it and recommend it to anyone and everyone that I talk too. Now unlike Shrek, In The Heights recouped it's investment within the first year and is still selling well. Last week the show dropped 13% from the previous week. Like I said most shows always experience a drop after the holiday. For a show that won the Tony Award last year for Best Musical it should be selling better than it is right now. Now as much as I love the show I still think that there is a misconception out there that you have to be a Latino to get the show. The show is about people with dreams and what they go through to achieve them. That is a message that everybody can relate too. No matter what the color of your skin. I've also talked to people who don't want to see the show because the music is all hip-hop and rap. Yes the show does contain that but so much more. Look before you judge the show on what you've heard or what you think the show is about why don't you buy a ticket and find out for yourself. Who knows? You might even like it.

That's all for now. Until next time theatre fans.

JWB
Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

Look let's be honest. Sometimes things happen that are out of our control. Let's say you are planning a trip to New York to see a show and your flight is cancelled. Or maybe your Visa is denied and you are not allowed into the country. What happens to your tickets? Do they go dead? Do you lose all your hard earned money that you spent on the tickets? This is what happened recently to one of our customers. Back in July we had a young lady who purchased tickets to see the Broadway production of The Phantom of the Opera. Unfortunately an error occurred and her Visa had expired so she was denied entry into the United States. She immediately called us explaining that she would not be able to come to New York and asked if we could refund her tickets. As most of you know when you purchase tickets for a show or most things for that matter there is a strict no refund policy. Luckily for them every theatre has what they call a "Past Dating" policy. It states that you still may be able to use your tickets to attend a future performance. If possible "Past Dated" tickets will be honored on a Monday-Thursday. Please note that this is a courtesy subject to box office discretion and is not guaranteed.

Although upset we could not refund her tickets she was happy that if we could not sell them that hope was not lost. Well long story short the tickets did not sell but there was a chance that we might be able to get her into the show at a future date. We told her to let us know when she was coming into town again and we would see what we could do for her and her husband. Cut to two months later and she e-mails us that she will be coming to New York for a few days and wanted to try to "Past Date" her old tickets. As Phantom does not perform on Sunday we attempted to get her into the show for Monday's performance. While the box office sympathized with our customer's situation they said that although that night was not an option to try the following day. That is when things took a turn for the worst. We informed the customer of the situation upon her visit to our office and she became irate. She accused not only me but our entire company of not delivering on our promises and that we should refund her immediately. I told her that there was no reason to get upset as there was still a chance that we might be able to get her into the following day's show. Although still upset she realized there was nothing else to do but wait and see what happens.

Cut to the next day. After several attempts to try and get her in it was not going to happen. As I said before it is up to the discretion of the box office if they past date. It is a courtesy and there is no guarantee.

Now I pride myself on exceptional customer service. In fact all of us do at Applause. Sometimes situations work out. Sometimes they don't. All we can do is give 100% and hope for the best. If we do that then the rest is easy. After all I was just doing my job. A job which I love and am very thankful to have in this economy. I don't fault the people for being upset that they could not see the show. Like I said. There are some things we can't control. That's life. It's how we choose to live that life is what is important.

Applause Theatre and Entertainment
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Superior Donuts Begins Previews Tonight

I can't begin to tell you how excited I am about seeing this show. I was a big fan of Tracy Letts last masterpiece August:Osage County and I am hoping this one is going to be just as good. Here is a synopsis of his new work Superior Donuts. "Arthur Przybyszewski owns a decrepit donut shop in the Uptown neighborhood of Chicago. Franco Wicks, a black teenager who is his only employee, wants to change the shop for the better. This provocative comedy, set in the heart of one of Chicago's most diverse communities, explores the challenges of embracing the past and the redemptive power of friendship."

This new play which first premiered in Chicago in the summer of 2008 at the Steppenwolf Theatre Company in Chicago. Previews begin tonight with an official opening set for Oct 1.

Superior Donuts will play Tuesday at 7 PM, Wednesday-Saturday at 8 PM, Wednesday and Saturday at 2 PM, and Sunday at 3 PM.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc
Sounds like a winner to me. Let's see what the critics think.Until next time theatre fans.

Avenue Q Lives On...........Off-Broadway

That's right theatre fans. Avenue Q lives. The show which was scheduled to conclude it's six year run this past Sunday will now continue Off-Broadway at the New World Stages. Performances will begin October 9. The surprising announcement was made following the 7pm performance on September 13. Here is a statement from producer Kevin McCollum."Research indicates that this transfer is unprecedented, marking the first time that a Broadway musical has, indeed, moved to an Off-Broadway theatre.Avenue Q is about all of us, so why should it close? People arrive in New York every day hoping to make their dreams come true, so as long as they're here, we're here! It's just one of the funniest, wittiest and wisest musicals ever written and the more you see it, the more you love it."

I for one think it is a brilliant idea. The show still has a large fan base. Plus because the show is now Off-Broadway running cost's will be lower which should ensure a longer longevity for the show. That's good news all around as far as I'm concerned. Long live Avenue Q.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Customer Service at its Best!!!!!

I had a phone call today from a woman wanting to take her family of 7 to see Mamma Mia this Friday night. When I asked what type of seats she wanted she replied "the lowest price rear mezzanine". I took her information and called the theatre to get the seats and was told they were sold out of that price range. I started to do some checking and I found I was able to stay within her budget and got her Orchestra seats for below face value. When I called her back to tell her she was so happy and said she would pass our name out to all her friends and family because we worked so hard to get her family into see the show. Hey, what can I say except it's all in a day's work. For the best seats at the best prices call Applause!!!!


Carol Burg
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets

Facebook: Applause Theater and Entertainment Service,Inc

How would you like someone else to pay for your dinner before the Broadway Theater?

When you buy tickets for Broadway Theater, you may want to consider using a service that can save you time, money and possibly even suggest some really nice places to enjoy a great meal. The following is a list of Broadway Shows that a local Broadway expert named Applause Ticket Agency (NY State license # 71AP1001029) can offer at below face value prices.

Buying tickets at below face value is a great way to save some serious money when buying theater tickets. Applause generally saves folks between $40-65.00 a person from usual ticket broker fees. So when you think about it, why not let the Applause folks pay for your meal with money saved from these ticket deals? Buy the way, here's a list of some of our restaurant suggestions. These are places we ourselves enjoy before going to Broadway Shows. Click here for restaurants please.

Here's the list of up-to-date below face value deals. They are:

39 Steps -valid through November 1, 2009
After Miss Julie -valid through October 15, 2009
Big Apple Circus -valid through January 18, 2010
Brighton Beach Memoirs -valid through October 24, 2009
Broadway Bound -valid through December 9, 2009
Burn The Floor -valid through November 22, 2009
Bye Bye Birdie -valid through October 15, 2009
Chicago -valid through November 1, 2009
Collected Stories -valid through October 31, 2009
Fela -valid through January 31, 2010
Finian's Rainbow -valid through December 20, 2009
God of Carnage -valid through October 1, 2009
Hair -valid through November 1, 2009
In The Heights -valid through October 31, 2009
Mamma Mia! -valid through October 30, 2009
Mary Poppins -valid through November 22, 2009
Memphis -A New Musical -valid through November 25, 2009
Next to Normal -valid through October 25, 2009
Oleanna -valid through November 15, 2009
Present Laughter -valid through October 15, 2009
Radio City Christmas Spectacular -valid through Nov 25, 2009
Rock of Ages -valid through November 1, 2009
Shrek The Musical -valid through November 1, 2009
Superior Donuts -valid through November 8, 2009
The Phantom of the Opera -valid through October 31, 2009
The Royal Family -valid through November 22, 2009
Times Stands Still -valid through October 31, 2009
West Side Story -valid through September 30, 2009
Wintuk -valid through December 11, 2009
Wishful Drinking -valid through October 4, 2009

If you have a question about Broadway Shows, dining or New York City in general, let us hear from you. We love to talk.
Take care now.

Regards,
Rich Gladstone
Applause Ticket Agency (license #71AP1001029)
311 West 43rd Street, suite 601
NY,NY 10036
local phone 212-307-7050
toll free 800-451-9930
web site
Facebook
Follow us at www.twitter.com/applausetickets

Customers Enjoy Ticket Options on Broadway

Applause Ticket Agency gives customers plenty of time and offers several different seating options for Broadway Theater.

For example, I spoke to Ron from Connecticut a few days ago and he was interested in seeing Wicked in New York City but didn't want to pay "an arm and a leg" to get into the show. When I suggested he consider purchasing seats in the mid mezzanine section of the theater for the 2 pm performance of Wicked on Saturday October 17, 2009, he asked me "how much do these tickets cost" ? After I quoted the same everyday usual low price at Applause Theater Service, Ron seemed very happy and bought the seats. The seats were located in the mezzanine, row G and a little off center, pretty good seats for sure.

I know this might sound like no big deal to many folks but many people attending the Broadway Shows all over town, don't often realize that they can choose seating that is a little further away from the stage (but that still gives you a great view of all the action on stage). Simply ask for mid mezzanine seating or front balcony seating. As you go back in the theater, every several rows offers a lower price seating option. Why spend more than you have to?

Whether you use a service that's been around a long time like Applause Ticket Agency (over 22 years now), it makes sense to consider using a licensed ticket agency (our license is NY State #71AP1001029). At the very least, you should have a clear understanding of where the seats you are about to purchase are located.

Wicked is a great show, playing in New York for about 6 years now. If you haven't had a chance to see it, consider calling the good folks at Applause Ticket Agency. They know the theater better than most.

Good luck. Enjoy Wicked in New York or the Broadway Show of your choosing.

Sincerely,
Rich Gladstone
AKA The Broadway Ticket Man
Applause Ticket Agency
311 West 43rd Street, suite 601
NY,NY 10036
web site
Facebook

Follow us at www.twitter.com/applausetickets

Need to buy a New York Hotel Theater Package?

If you want to visit New York City this September through December 2009, you might want to have a look at the New York Newsletter below for City Escape Holidays. I have known the owner personally for over 32 years now and they are a reliable company to do business with. They are experts with hotels, sightseeing and theater tickets.

Remember the name City Escape Holidays. You might even tell them that Rich Gladstone, the Broadway Ticket Man sent you.

Cheers and see the email newsletter below.

Sincerely,
Rich Gladstone
Applause Theater Service (NY State license #71AP1001029)
311 West 43rd Street, suite 601
NY,NY 10036
web site
Facebook
Follow us at www.twitter.com/applausetickets
-------------------------------- --------------------------------
Here's the City Escape Newsletter below. Enjoy.
-------------------------------- ---------------------------------
CITY PACKAGES & SPECIAL EVENTS

City Escape Holidays Deals
Autumn Stay Rate Reductions
Upscale Hotels at Moderate Rates!!!
City Package Deals !!! New Special Event Packages!!!
July 1, 2009
Dear Professional Travel Planner:
New York City is still offering the best discounts for the upcoming months. Four-star hotels at three-star rates offer your customers great savings on packages for September & October stays.....you may find one that is just what your customers are looking for! Check out the Washington DC deal, as well. Also listed below are our 22 Special Events programs. Some of them are "once-in-a lifetime" events. There is bound to be something in the list that some of your customers have been longing to experience! Please check out one of our new sites: http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUSTXLHM5UFtcPVlLBzo1Kff92jAG-nTRtviY2y8DuMlnXtYAiHcCVlnRUYUOpgkDAxdlg4sILm3Bf658fY8A04jpdbUswrNeZtQNoFEOEeBArg9Hm9RK_S
New York City Autumn Rate Reduction !
Four Top Times Square Hotels.
All four hotels are in the heart of Times Square, in the Theatre District.PLAN 3A - 3 nights hotel and tax, one top Broadway show, two day hop-on/off tour, dinner at Tavern on the Green. All rates are per person twin. For stays in September & October.Marriott Marquis Times Square: Was $1525, NOW $1375.
Crowne Plaza Times Square: Was $1439, NOW $1289.
DoubleTree Times Square: Was $1525, NOW $1375. 800.222.0022. http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUxu3KwtjTGm9r4wqe_Gj_8TEXoiwbcl0bA28aZuL9Nf3sgWdIO0GF9mkz840GsFycwVBk8tfooxWjIfgVdJV6Tt8LjG77B3lDVRo7_sMZ4Cg==

Washington DC Autumn Rate Reduction!
Willard InterContinental.
The Willard InterContinental, right across from the White House, has never offered us a deal like this to pass along to customers.....Stay is for arrivals on Thursday and departing Sunday.PLAN 4A - 4 nights hotel & tax, Mount Vernon/Alexandria Tour, Two Day Hop-on/Hop-off Tour, All Day Tour of Major Buildings, Monuments and Memorials and One Dinner at The Old Ebbit Grill. Rate was $1589 pp, twin and is NOW REDUCED TO $1289....a great luxury value! For Thursday to Sunday stays in September & October.800.222.0022 http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUxu3KwtjTGm9r4wqe_Gj_8TEXoiwbcl0bA28aZuL9Nf3sgWdIO0GF9mkz840GsFycwVBk8tfooxWjIfgVdJV6Tt8LjG77B3lDVRo7_sMZ4Cg==

Now is the Time to Book Rose Parade !
Hilton or Westin at L.A. Int'l Airport or Sheraton UniversalBook now to guarantee great parade seats only four blocks from the start of the parade; this is truly the place to be on January 1, 2010!PLAN 3A - 3 nights hotel and tax, reserved choice grandstand seating, Welcome dinner & orientation, float construction viewing and Universal Studios or Getty Museum, most meals, deluxe motorcoaches, staff hosted, all taxes and gratuities. From $875 pp, twin. Arrive December 30, 2009. (Basic package available starting at $565 pp, twin). Parade/Rose Bowl packages are also available.
800.222.0022. http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUxu3KwtjTGm9r4wqe_Gj_8TEXoiwbcl0bA28aZuL9Nf3sgWdIO0GF9mkz840GsFycwVBk8tfooxWjIfgVdJV6Tt8LjG77B3lDVRo7_sMZ4Cg==

Special Events Rates Available for 2009/2010!
MLB All Star Game. Anaheim. Arrive 7/12/10. From $1795
Branson Christmas. Arrive Early Nov. From $649
BCS Championship. Rose Bowl. Arrive 1/6/10. From $1325
Cherry Blossom Parade. Wash DC. Early April. From $695
Country Music Fest. Nashville. Arrive 6/9/10. From $795
Country Christmas. Nashville. Arrive Nov/Dec 09. From $589
Daytona 500. Daytona Beach. Arrive 2/13/10. From $895
Essence Festival. New Orleans. Arrive 7/2/09. From $625
French Quarter Fest. New Orleans. Arrive 4/8/10. From $495
Indy 500. Indianapolis. Arrive 5/28/10. From $1095
Jazz Fest. New Orleans. Arrive 4/22 or 4/29/10. From $695
Kentucky Derby. Louisville. Arrive 4/29/10. From $2195
Mardi Gras. New Orleans. Arrive 2/13/10. From $665
New Years' Eve. Times Sq. Arrive 12/30/09. From $1165
Pro Bowl. South Florida. Arrive 1/30/10. From $795
Rose Bowl. Pasadena. Arrive 12/30/09. From $1165
Rose Parade. Pasadena. Arrive 12/30/09. From $565Shoppers Weekends. New York. Arrive Early Dec. From $1165
Sugar Bowl. New Orleans. Arrive 12/31/09. From $875
Super Bowl. South Florida. Arrive 2/5/10/ From $4695
Thanksgiving Parade. New York. Arrive 11/25/09. From 1165
US Open Tennis. New York. Arrive 9/10/09. Rates TBA
Rates shown are per person, Double
Visit our new Events Site: http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUSTXLHM5UFtcPVlLBzo1Kff92jAG-nTRtviY2y8DuMlnXtYAiHcCVlnRUYUOpgkDAxdlg4sILm3Bf658fY8A04jpdbUswrNeZtQNoFEOEeBArg9Hm9RK_S

City Escape Holidays
13470 Washington Blvd. #101
Marina del Rey, CA 90292

RESERVATIONS: 800.222.0022
FAX: 310.827.5575
BROCHURE RQ FAX: 310.827.5553
Main Site: http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUxu3KwtjTGm9r4wqe_Gj_8TEXoiwbcl0bA28aZuL9Nf3sgWdIO0GF9mkz840GsFycwVBk8tfooxWjIfgVdJV6Tt8LjG77B3lDVRo7_sMZ4Cg==
Special Events: http://rs6.net/tn.jsp?et=1102706160427&s=1053&e=001MoOEJHxAIRUSTXLHM5UFtcPVlLBzo1Kff92jAG-nTRtviY2y8DuMlnXtYAiHcCVlnRUYUOpgkDAxdlg4sILm3Bf658fY8A04jpdbUswrNeZtQNoFEOEeBArg9Hm9RK_S

Thanks for looking over our Newsletter....we hope you find it useful. Please let us know if there is anyone else in your agency that would like to receive it. Let us know the e-mail address and we will be sure to add it to our distribution list. Just fax us a note: 310.8827.5553

Sincerely,Bo Adams, PresidentCity Escape Holidays
Natute of our Products
Ease of booking - one call does it all

Land only packages

For independent or group travel. We love mini-groups

Arrive any day on city packages

Combine two or more cities

Well known three, four & five star hotels

Top restaurants

Best entertainment
in New York, Branson & Nashville

Informative sight-
seeing with Gray Line

We provide a wide variety of plans but will also custom-design a package to fill your needs

SOLD EXCLUSIVELY THROUGH TRAVEL AGENCIES, THE VERY BEST SOURCE FOR EXPERT TRAVEL PLANNING !!!!



OUR PRODUCT LINE-UP

CITY PACKAGESUSABostonBransonDollywoodLos AngelesMemphisNashvilleNew OrleansNew YorkPhiladelphiaSan AntonioSan FranciscoSan DiegoSeattleWashington DCCANADAMontrealQuebec CityTorontoNiagara FallsVancouverVictoria
SPECIAL EVENT
PACKAGES
Baseball All Star GameBranson Christmas ShowsCherry Blossom ParadeCollege Football ChampionshipCountry Music Fest
Country ChristmasDaytona 500Essence FestivalFrench Quarter FestivalHoliday Season - NYIndy 500Jazz FestivalKentucky DerbyMardi GrasNew Years Eve-Times SquarePro BowlRose ParadeRose BowlSugar BowlSuper BowlThanksgiving Parade - NYUS Open Tennis


Our top partner in New York City and supplier of all our Broadway show tickets!

We Make People Happy!!!!!

Well my first day back from vacation and it started with a call from one of my favorite hotel concierges. He needed seats to Burn the Floor this Thursday night for hotel guests that were a little price sensitive. I told him no worries that I could get him seats for much less then he was used to paying. He was thrilled. I took all the clients information and then I personally went to the theatre and got him great Orchestra seats at a great price. I Came back to the office called him and as I type this the tickets are on the way over to the hotel to be placed in the guests hands. Hey , it's all in a days work for us making people happy. So if you are looking for great seats to shows on or off Broadway give Applause a call you will be happy you did!!!!!


Carol Burg
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

A Steady Rain Shines on Broadway

I went with one of my very close friends to see a show I really wasn't sure was going to be one that would be a highlight in this relatively new Broadway Show season. Fortunately for us, the show is a real winner indeed. The play is called A Steady Rain which is a new American play written by Chicago native Keith Hoff, a member of Chicago Dramatists, a very well known theatrical organization.

Mr. Hoff has written A Steady Rain which has been performed Off Broadway a while back and is playing at New York's Gerald Schoenfeld Theater for a very limited 12 weeks only. This play is the first in what will be Mr. Hoff's trilogy of stories he has written. The other two, just completed recently are called The Detectives Wife and Tell Us of the Night. A Steady Rain is fortunate to have John Crowley as its director.

A Steady Rain is a two character play about two extremely close-knit, life long friends that are also police officers and partners and how events that take place during several days in their life affect their relationship. The setting is in modern day Chicago. The excellent writing in A Steady Rain is complimented by two very capable all-around actors of modern times, Hugh Jackman and Daniel Craig.

I have seen Hugh Jackman a few years ago when he starred in The Boy From Oz on Broadway. That show also played in Australia as well. Mr. Jackman won Tony, Drama Desk, Drama League, Outer Critics Circle and Theatre World Awards for The Boy From Oz. He also starred in Carousel at New York's Carnegie Hall. He also appeared in Oklahoma! in New York and in London and he received an Olivier Award nomination for the London production. In addition he played in Sunset Boulevard for which he won the MO Award, which is the Australian equivalent to our Tony Award here. Lastly he received a MO Award nomination for his starring role in Beauty and the Beast. Hugh Jackman has appeared in many films as well, most recently starring in the X- Men series as Wolverine. In A Steady Rain, he plays the role of Denny, a veteran Chicago cop who is married and has 2 children.

Daniel Craig plays the role of Joey, Denny's single, police office partner and very close friend. Mr. Craig is an extremely talented character actor who is making his Broadway debut in A Steady Rain. He is best known as playing the starring role of James Bond # 6 in Casino Royale.. He has appeared in lots of movies and on the stage overseas. Although I never had the opportunity to see him act previously, I am sure Mr. Craig will have a very long career and hope to see him back on Broadway in the near future.

Since this is only a two character actor play, both gentlemen do a superb job at performing their monologues while still managing to get the audience to feel like we could very well be at the dining room table with them or next to them while driving in their police cars. Not an easy feat when you consider that there is really no scenery on stage, just 2 light fixtures. They manage to get you to feel for each of these men as their struggles come to light.

A Steady Rain is only 90 minutes long and has no intermission. Although many performances are sold out, I have found out that there are still tickets available for many performances as well.

If you think you might like to see a performance of A Steady Rain, it might make sense to start looking for tickets now. If you want some advice on where to look for tickets at reasonable "non scalper" prices, give me a call personally at Applause Ticket Agency right here in New York City. We can search the inventory of available seats for you and offer a good seat at a fair price. No pressure of course.

If you can use some advice on other Broadway Show possibilities, click here for an up-to-date current listing of shows. Applause offers many popular shows at below face value prices as sometimes shows that don't sell all their seats offer special rates for our customers.

I love the Broadway Theater and wish you memorable times there, whatever you choose to see.

Good luck to you.

Sincerely,
Rich Gladstone
Applause Ticket Agency (NY State license #71AP1001029)
311 West 43rd Street, suite 601
New York, NY 10036
local phone 212-307-7050
toll free 800-451-9930

Facebook
Follow us at www.twitter.com/applausetickets

Need help booking a show? Give Applause a call.

I cannot believe I am about to enter my 15th year at Applause. Boy time flies! I guess I must like my job right? Some days are harder than others but on the whole I find selling tickets very rewarding. One of my favorite parts of my job is helping out customers, offering them advice and getting them into shows that they really enjoy. This past week I had one of those days. A really nice lady called me, her travel agent referred her to us, advising that we would be of more help to her than she as she does not live in New York and does not get to see the shows. She told me that she and her husband bring their three children into town every Christmas. They have seen pretty much everything on Broadway and wanted my recommendation of what to see this year. Two of my favorite shows that opened this year are Rock of Ages and Hair. I was told the girls were in their late teens and early 20’s. What two better shows for this family to see! The mother told me that their trip into New York was always a special occasion and they wanted premium tickets. Fortunately for them I was able to come through! I was able to get her a little bit of a break on the cost of the Rock of Ages…I told her to save the money she would have spent and go out for a nice meal instead. She loved that idea. After I wrapped up the sale, I emailed her a copy of her invoice. Her theatre tickets were all set for their Christmas trip into New York. Later in the afternoon, my co-worker was also selling tickets to a customer for Hair. He reminded the customer that at the end of Act One there was about 30 seconds where the cast take the their clothes off and they stand naked on stage. That customer picked another show. I then thought maybe I should email my customer and advise her, she was bringing 3 young adults to the show after all. The next day I received an email back from her…”Thanks for alerting me. I am sure my husband and daughters will get a kick out of it”. She also thanked me for being so helpful. Another satisfied customer. Another satisfying day in the world of selling tickets.
If you need help getting your Broadway tickets please give Applause a call. I am sure we can help.

Claudia S. Bombeck

APPLAUSE THEATRE AND ENTERTAINMENT SERVICE INC.
Phone 212-307-7050Fax 212-397-3729
Email: claudia@applause-tickets.com
Web site: http://www.applause-tickets.com/

Applause And The New York Pass

Let's be honest. Most people that call to order tickets are calling from another state or in some cases another country. They call Applause because they are looking to get good seats and hopefully at some great prices. In the past couple of years we have seen an increase in our consumer sales. In fact a lot of those customers call us because they found us in something called the New York Pass book. Being a New Yorker I never knew this existed until a few years ago when someone came to our office because they read that by going thru Applause they could get a 10% discount on theatre tickets. Sounds good right?

The other day I received a call from a young lady in Australia who found our number in the book and wanted to see if she could get discount seats to see The Lion King. I mentioned to her that while I could get her seats to the show there were other shows that I could get for a better deal as The Lion King is one of the shows that doesn't offer a substantial discount. Being on a budget she was appreciative that I could give her another option. I asked what she had seen an she said that it was her first trip to New York and she wanted to get the whole "Broadway Experience". I told her the most popular shows were Wicked and Jersey Boys but she had said that she had seen them in Australia so she wanted something that was exclusive to New York. I suggested Hair and In The Heights which not only are they exclusive to New York but are two exciting and moving shows.

I told her while I loved both of them I was partial to In The Heights. Those of you who read my blogs know that I am a fan. I told her about the show and she said it sounded fun but then she mentioned that her father had seen the original production of Hair when he visited New York over forty years ago and loved it. She was torn on what to see. I told her that if she wanted to see both shows that I would be able to get her and her friend good seats but below face value. Well that sealed the deal. I found her the date that would have the best price for the best seats and well the rest is history. Maybe I'll have to try the New York Pass myself. Hey I may be a New Yorker but a bargain is a bargain.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Customer Story

Like most customers that find us they do it by doing a google search for Broadway tickets. Earlier this week I had a gentleman from New Jersey who frequently comes into the city with his wife to shop and check out the latest shows on Broadway. Having seen a lot of shows he asked for my opinion and I asked him what he had seen recently. He told me he loved South Pacific and Billy Elliot but was looking to see something that would be a fun night out for him and his wife. I suggested Mamma Mia knowing that he had probably seen it and much to my surprise he never had. He mentioned that his wife had dragged him to the movie and he loved it and now wanted to see it live on stage. I told him that not only could I get him great seats to the show but that I could also get him a great price too. Well that just made his day. I got him Center Orchestra for $97 each(That is below face value by the way)and gained a new customer in the process. Not only that but he called me back two days later after he received the tickets to thank me and ordered two more shows. Another satisfied customer. Will you be next?

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Neil Simon Plays Broadway Once More

Two Neil Simon Classics Arrive this Fall at the newly refurbished Nederlander Theater on west 41 st Street in New York City. And boy am I glad. I was always one of those die hard Neil Simon fans. Whether it was one of his outrageously funny films, one of his many hysterical Broadway comedies or my favorite of all-time, television's The Odd Couple with Tony Randall and Jack Klugman, I'm proud to say I have seen lots of Mr. Simon's comic creativity.

And this time around, we get to see two of Mr. Simon's classic comedies playing in repertory for the very first time. They are Brighton Beach Memoirs and Broadway Bound. These comedies are "semi-autographical" and are part of an original trilogy of Mr. Simon's works of many years ago.

With preview performances playing from October 2 through October 24, 2009, Brighton Beach Memoirs will open officially to critic's reviews on October 25, 2009. Soon after Broadway Bound, the 2nd show, will play previews from November 18 through December 9, 2009 with opening night on December 10, 2009. And as soon as Broadway Bound begins its previews, it looks like Brighton Beach Memoirs will still play a few performances a week while Broadway Bound continues its run.

I've seem both shows several times when they originally played on Broadway. They are very funny comedies indeed.

Brighton Beach Memoirs tells the story of a teenager called Eugene Morris Jerome and his family from Brooklyn New York circa 1937. It's a great story about a typical average family and the struggles of teenage kids growing up and learning about life ( to say the least) as well as their parents and relatives who come to live with them.

Broadway Bound starts out where Brighton Beach Memoirs leaves off but we move a dozen years ahead in time. Just like our very own families, we find the Jerome family has experienced many changes of their own. Still the family ties remind us of how the Jerome clan ties seem to remain very close.

The cast of nine includes some Broadway veterans like Laurie Metcalf (who plays the role of Kate Jerome). Miss Metcalf has played Broadway before and is one of the original members of Chicago's Steppenwolf Theater, now playing over 33 years. She has received a Tony Award nomination for her role in November, a David Mamet play, 3 Emmy Awards and appeared in many popular films over the years. I can't wait to see Laurie back on Broadway. Dennis Boutsikaris plays the father Jack Jerome. He has played on Broadway in Amadeus, Filumena and Bent and has lots of Off Broadway credits to his resume. His list of other credits include television movies, TV series, some big screen films and has narrated over 60 audio books as well. He even received 3 Audie Awards for this work too. Rounding out the cast for these two shows are Santino Fontana, Jessica Hecht, John Grisetti (who plays Eugene Morris Jerome and makes his Broadway debut in Broadway Bound), Gracie Bea Lawrence, Allan Miller, Noah Robbins (who plays Eugene Morris Jerome in Brighton Beach Memoirs) and Alexandra Socha.

Neil Simon, the playwright for these 2 great comedies has written dozens of comedies. His work will live on forever I'm sure. David Cromer directs these shows. Mr. Cromer has directed on Broadway, Chicago and been involved in regional theater as well.

If you love Neil Simon's work the way I have or if you don't know it well, you may want to take a chance and get some tickets to both of these shows. If you think you might want to see one or both of these shows, you can call the friendly Broadway Ticket Experts at Applause Ticket Agency in New York.

Applause has been around over 21 years now. They are great at scoring tickets to Broadway Shows and for a limited time are offering its customers tickets at Below Face Value for these two shows. Simply call Applause and ask for the Brighton Beach Memoirs or Broadway Bound ticket deals. You'll be so happy you saw these funny shows, and saved lots of money as well.

I hope you found this information helpful. Oh yes, you might want to mention that the Broadway Ticket Man sent you. That's me of course.

Best regards,
Rich Gladstone
Applause Theater Service
311 West 43rd STreet, suite 601
NY,NY 10036
web site
Facebook
Follow us at www.twitter.com/applausetickets

Here's Your Chance to See Jude Law on Broadway

Although I recall an English teacher from my childhood ( I think his name was Mr. Newby but I am going back about 40 years) being a William Shakespeare fanatic, I never really found it easy to understand much of what Shakespeare's plays were all about. It was only when I helped my own children decipher his works as they've had to do many home work assignments over the years, did I really start to enjoy some of the plays myself.

So now I am pleased to tell the theater-going world that Mr. Jude Law will play the title role of Hamlet starting this Saturday September 12, 2009. The show arrives on Broadway from a sold out run at the Donmar Warehouse in London's West End and Denmark's Elsinore Castle. Hamlet is directed by Michael Grandage ( Frost/Nixon) and will perform a strictly limited engagement at New York City's Broadhurst Theater through December 6, 2009.

Mr. Law was seen previously on Broadway in 1995. He appeared in a show called Indiscretions and was nominated for a Tony Award as well.

The word of mouth and previous reviews about this modern production of Hamlet on Broadway all seem to point to it being an excellent show. Particularly with the "explosive" role that Mr. Law portrays on stage.

If you think you might want to see Jude Law in this modern production of Hamlet on Broadway, you may contact the folks at Applause Ticket Agency in New York City when you get a chance. Applause Ticket Agency is a New York State licensed ticket expert (license #71AP1001029) specializing in obtaining seats for Hamlet on Broadway as well as all the other Broadway Shows playing. Applause can be reached at their contact information below.

Enjoy the Broadway Theater. Good luck.
Sincerely,
Rich Gladstone
Applause
311 West 43rd Street, suite 601
NY,NY 10036
local phone 212-307-7050
toll free 800-451-9930
web site

Facebook
Follow us at www.twitter.com/applausetickets

The 60's Are Back-Hair Is A Hit!

That's right theatre fans. Hair is back on Broadway and is better than ever. The show which made a triumphant return to New York last summer at the New York Shakespeare Festival won the 2009 Tony Award for Best Revival and is currently one of Broadway's most successful shows. The show which first premiered over forty years ago is just as relevant as it was back in the day. In this day in age we need more shows like Hair. Shows that make you think. Shows that make you care. Shows that make you love. That is Hair. A show for the ages.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Release The "Rocker" In You And Go See Rock Of Ages

Bret Michaels said it best."Don't need nothing but a good time." Well that's exactly what you will have if you go see Rock of Ages on Broadway. Twenty-two classic 80's tunes and a cast that will leave you breathless from the moment they walk on stage. Shows like Rock of Ages don't come around everyday you know. In fact when they first announced last summer I wasn't sure how it would do. Sure the songs are great but people that go don't rock concerts don't usually go to a Broadway show. I do but maybe I'm the exception. Anyway if you want to have a fun night in the theatre then Rock of Ages is the show for you. Leave your inhibitions at the door and you will have the time of your like. You have my word on that.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

A Day In The Life Of A Ticket Broker

I still can't believe it's already September. Before you know it I'll be back in Illinois visiting my parents at Christmas time. Time sure does fly. Even faster in New York. Next February I will be celebrating my 18th year in New York City. I have spent the last five years of those working for Applause. In that time I've seen shows come and go. Some good. Some not so good. My favorite show at the moment is In The Heights. Is it a show for everybody? I think so. Now I'm probably a little partial but I don't care. I love it. I bet you will too. All you have to do is call. We'll take care of the rest.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Customer Satisfaction At Applause

On a daily basis I probably speak to between 40-50 people. Some buy. Some don't. My boss Rich Gladstone AKA The Ticket man always says, "That most people don't buy on on the first call. People like to shop around. The thing is if you provide them with excellent service nine times out of ten they will call back." The truth is you're not going to sell to everybody. Most people that call are looking for great seats, to one of the hot shows, and at a discount. Now look we all know you're not going to get tickets to see Wicked on a Saturday night on a discount. However that doesn't mean you have to mortgage your house to see the show either. Sure you can wait in line for two hours at TKTS and hope that your show is there or you can give us a call and let us help make your ticket buying experience a great one. That's what we do after all.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Broadway Seating Options Are Here To Stay

Years ago when you bought tickets for a Broadway Show, one could purchase an orchestra and front mezzanine seat for the highest price per ticket then there was a rear mezzanine seat for less money. Those days are over.

Nowadays you can purchase tickets for Broadway Shows and ask for premium seating, generally in the 1st 10 rows of the theater. These seats cost allot more than the best available orchestra and/or front mezzanine seats. In fact sometimes a show is so popular that they charge the "premium" price but the seats are really almost the same as the "best available" seats. For those folks on a budget (and who isn't these days?), you can purchase seats in the mid mezzanine or rear mezzanine section of most theaters for considerably less money. Sure the seats become further away from the stage as you pay less and less but there are no really big theaters on Broadway. The largest isn't even 2000 seats, smaller than just about any out-of-town theater for sure.

So now let me tell you about a "secret" that probably no other ticket agency specializing in Broadway ticket sales will. Did you know that by shopping around and talking with the experts about seating options and different prices available, that you might be able to save considerable money when buying tickets? It is important to write down the name of the person you speak with and their company name. Then make notes with seat locations and prices you are offered. If you don't get specific answers to your questions, you should consider using someone that makes you feel that you can trust them.

The ticket industry is filled with lots of companies all trying to sell tickets, mostly at prices that are much higher than they need to be. There are 2 reasons for this.
1. Many just want to make a sale.
2.Most companies don't think about keeping the customer for a long period of time.

I speak to lots of people every day that obviously shop around, get many different prices from several companies and still seem to be confused as to which tickets they should consider purchasing. My personal suggestion as a ticket industry expert specializing in Broadway ticket sales is to find someone you can talk with that knows everything about the shows and the theaters. Equally important is to make sure the person you speak with "takes their time" and explains all the different options to you.

Did you know there is a way to buy tickets for nearly 20 Broadway Shows at Below Face Value? All you have to do is ask.

You can contact Applause Theater Service, right in the heart of New York City 7 days a week. Their phone numbers and web site are listed below.

Good luck.

Sincerely,
Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
NY,NY 10036
local phone 212-307-7050
toll free 800-451-9930
web site
Facebook
Follow us at www.twitter.com/applausetickets

Finian's Rainbow Box Office Now Open

Calling all fans of the Irish. Now of course you don't have to be Irish to appreciate Finian's Rainbow but it certainly helps. This new production which will mark it's first revival on Broadway since the original 1947 production is based on the Encores! production at City Center that played earlier this year. The show will star most of the cast from that production along with a few newcomers. Performances are set to begin at the St. James Theatre on October 8 with an official opening set for October 29. The good news is that from now thru October 28 all seats are being sold at some incredible savings. What not give us a call? You'll be glad you did.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

God of Carnage To Resume Performances Tonight

That's right theater fans. God of Carnage, this years Tony Award winner for Best Play begins performances tonight at the Bernard B. Jacobs Theater. The original cast who were all nominated for their roles are all returning as well. They are set to leave the show on November 14 although the show is currently on sale thru February 2010. I have yet to hear from one person who did not love the show. Good seats are available for all performances so call now.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Three Broadway Shows To Begin Performances This Week

In all the years in this business I can't recall that many shows opening in the same week. Now by opening I mean previews not the official press opening which is usually three to four weeks later. Also God of Carnage the 2009 Tony Award winner for Best Play returns tonight following a six week hiatus. Let's take a look at the shows beginning this week.

Bye Bye Birdie-You know the songs. Heck some of you have probably seen the show at your local high school or community theatre or like me acted in a production when they were younger. I was Randolph Macafee in case you were wondering. Anyway this new production marks the first time the show has been on Broadway since the original 1960 production. This version which is being produced by the Tony Award winning Roundabout Theatre Company stars John Stamos and Albert Peterson and Gina Gershon as Rose Alvarez. Like most Roundabout shows a majority of their tickets are reserved for their subscribers so get your tickets now before it is too late. One interesting note is that this will mark the first production in the newly refurbished Henry Miller's Theatre. They kept the facade due to it being an historical landmark and built a brand new theatre around it. Having seen pictures of the theatre I can tell you they did an amazing job. Now let's see if the show is as good as the theatre. We will soon find out. Previews begin on September 10 with an official opening set for October 15.

Hamlet-This new play by unknown playwright William Shakespeare is set to star the largely unknown actor Jude Law. Of course I am kidding. The show has only been performed about a million times over the years which ironically enough is about the number of films that Mr. Law has done recently. The show which received rave reviews in London is set to begin previews on September 12 and run thru December 6 only. Tickets are selling very well so don't wait to long to get them.

A Steady Rain-Unless you've been living under a rock for the past few months then you know that this new play by Keith Huff is starring Daniel Craig and Tony Award winner Hugh Jackman. Most dates are already sold out. The show which will begin on September 10 is like Hamlet set to close on December 6.

Three different shows. Three big sellers. Now let's see what the critics have to say. Until next time theatre fans.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Now Is The Best Time To Get Tickets To Jersey Boys On Broadway

Now in it's 4th sold out year is Jersey Boys. The 2006 Tony Award winner for Best Musical. The show which has been breaking box office records since it first premiered on Broadway in November 2005 is now doing the same in London, Chicago, and every where in between. Those of you who aren't familiar with the show, and let's face it there are very few who don't,the show tells the story of Frankie Valli and the Four Seasons.

When it first opened it sounded interesting but I just never got around to seeing it until almost two years after it opened. It was sure worth the wait. By the way you don't have to be a fan of their music to enjoy the show. Although that certainly helps. The show which is about to begin it's fifth year on Broadway is still one of the most popular shows. I dare say it's only competition is Wicked and just like Jersey Boys it continues to sell out eight times a week at the Gershwin Theatre.

Just to let you know the August Wilson which houses Jersey Boys is one of the smallest theatres on Broadway. Only 1200 seats. Not only that but the Front Mezzanine overhangs very close to the stage. Now while most of the action takes place on the main stage there is a raised platform(Catwalk) which takes up most of the stage as well. Therefor all the seats are good. By the way I saw the show from the last row upstairs on the side and I saw fine. So if I can see it so can you. Now for those of you who need to sit in the first ten rows center we do have access to those seats. Sure they may be a little more than the seats in the back but if you want them we can get them for you. Call Applause now to get your tickets to see Jersey Boys on Broadway. You will have the time of your life. I sure did.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Only One More Week To Catch Avenue Q

That's right theatre fans. There are only 11 more performances of Avenue Q. The 2004 Tony Award winner for Best Musical. The show which beat Wicked for the coveted award is by far the funniest show on Broadway today and will be missed not only by me but millions of loyal Avenue Q fans from around the world. Don't worry though. Avenue Q is still playing in London and around the country so there is still a chance to see it. Broadway isn't the only place to see great theatre you know. When Avenue Q closes it will have played 22 previews and 2,534 performances. Not bad for a show about puppets. Although the show is closing there is good news ahead on the horizon. Between now and the end of the year sixteen new shows are set to open. Now that is something to smile about. Broadway is back baby!!!!!!!!

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930
http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Need Broadway Show tickets? Why pay more?

If you like Broadway Theater, have I got some great news for you. Instead of buying tickets and paying more than you need to, why not take 2 to 3 minutes and read how you, your friends and family can save lots of money when buying Broadway theater tickets.

It's simple really. Have a look here at Applause Ticket Agency's Below Face Value ticket deals. It's not likely anyone will be able to match Applause's excellent seats with our excellent prices as well.

Applause is a NY State licensed ticket agency (license #71AP1001029) that sells tickets for Broadway and just about most other reserved seating events. Check us out and give a call on our toll free number at 800-451-9930 or locally in New York City at 212-307-7050, 7 days a week.

Remember to ask for the Below Face Value ticket offering. Tell the friendly folks at Applause that The Ticket Man sent you, you'll be so glad you did.

Relax and enjoy your ticket buying experience from a real New York local Broadway expert. See you later.

Sincerely,
Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
NY,NY 10036
web site
Facebook
Follow us at www.twitter.com/applausetickets

Radio City Christmas Spectacular 2009

Funny that summer is winding down and our phone lines at Applause Theater Service seem to be busy with requests for this years Radio City Christmas Spectacular. This years edition is sponsored by Capital One Bank with performances starting November 13 running through December 30, 2009.

When I first saw the schedule come out in print, I couldn't help but notice the tag line saying "It's Never Too Early For Christmas". I remember chuckling to myself a bit that this is just more marketing we can all ignore for a few months. It seems that summertime would be much too early to think about buying tickets for Christmastime. Let me tell you now that I was wrong. No sooner had I said that no one is going to call Applause for Christmas Spectacular tickets than our phones started lighting up with requests for this show.

In particular as many folks are sending their kids back to school it looks like they are making plans to visit New York City this November and December of 2009. The seats we are able to obtain for the Radio City Christmas Spectacular are first rate, generally in the orchestra or front mezzanine of the theater. We are also able to secure seating in the 2nd and 3rd mezzanine for those people that are watching their budget. Either way the seats we are getting are excellent and are a good value. Some come with popcorn and a soft drink for certain off-peak performances.

We know there are hundreds of places to consider buying your tickets from. We sincerely hope you consider using Applause Theater Service when planning a trip to New York City. And if you have additional time to spend in the theater you can consult Applause's up-to-date Broadway Theater listing. Remember to have a look at Applause's Below Face Value ticket deals for shows that offer a discount. We can save you lots of money in most cases. Money you can use to buy dinner for your family at some of our favorite dining spots in New York City.

If you have any questions about Broadway Theater or anything going on in New York City, we hope you'll call and ask us anything that comes to mind. We love to talk about Broadway and all things about New York City.

Good luck with your planning.

Sincerely,
Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
NY,NY 10036
local phone 212-307-7050
toll free 800-451-9930
web site
Facebook
Follow us at www.twitter.com/applausetickets

Shrek The Musical To Launch National Tour In 2010

This is good news for all you Shrek fans who haven't been able to make it to New York to see Shrek. The show which was nominated for the Tony Award for Best Musical is still doing boffo business at the Broadway Theatre eight times a week. Now comes news that Shek will begin their National Tour on July 13,2010 at Chicago's Cadillac Palace Theatre. The limited engagement will play thru September 5. No other cities have been announced but I will be sure to let you know as soon as they do. Don't forget that Applause will be selling Shrek in all cities including the Broadway production. Not only that but if you call us now we can get you tickets to see Shrek at some incredible savings. Why not give us a try? You'll be glad you did.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

New Block Of Seats For Hair Now On Sale

That's right all you hippies and children of the 60's. Hair the 2009 Tony Award winner for Best Revival is now selling tickets thru April 5, 2010. O.K so I know you don't have to be a hippie or a flower child to appreciate the show but it certainly helps. I have to say that Hair was one of the most exciting and emotional shows that I have seen on Broadway in a long,long time. Prior to seeing it I had never seen a production or the movie for that matter. Sure I knew some of the songs but that was it. If you are looking for a great night in the theatre that will make you smile and cry at the same time then this is it. I highly recommend you see Hair next time you come into the city. You will regret it if you don't. They don't make shows like that anymore. It is a part of American musical theater history and should be cherished for many years to come.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Competing for a Slice of Broadway Ticket Sales

I don't usually like it when people simply want others in business to bring their prices down because they can buy an item elsewhere for less. But give me a few moments to explain how we made a new customer today.

I received a call from Denise, who "Googled" us last night from California. When I quoted her my company price for show tickets in New York to see God of Carnage, this years play of the year, she asked me why I asked her to pay $174.00 a ticket when as she said "I can buy them on the Internet for less". When I asked her which one of the nearly a thousand companies that sell Broadway tickets these days, she then offered the name saying the other company charged less but didn't really offer any "service.

I asked her if the other ticket company offered her a price of $151.00. When she said that was correct, I then proceeded to tell her that we would offer her "an exact seat location", something I was fairly sure the "other guys" didn't specify. Denise was extremely happy with our service, something everyone at our company offers, along with excellent seats and when I said "Denise, I think you still want to pay me a lower price right"? She hesitated and I simply said "Denise, consumers today want the best price and service they can get for their hard earned money. If you give me the request, I will fill it with great seats and match my competitors price". She was thrilled.

When I say Denise was thrilled, she really was but somehow I think the few dollars she got back from Applause was the least of it. She said she was ecstatic with our service and would tell all her friends and relatives about our company Applause.

What could be better than satisfied customers that talk about us? If this happened earlier in my career, I might have gloated somewhat that I possibly "stole a sale away from the competition". But for now, I am honored that shoppers and customers simply know the difference when it comes to "service".

If you want to experience excellent service yourself and are planning a trip to see one of the fantastic Broadway Shows, we'd love to hear from you. You can contact Applause Theater Service 7 days a week right here in the heart of New York City at 212-307-7050 or toll free at 800-451-9930.

Just call up and ask for Rich or one of the friendly ticket staffers all ready to make your trip to Broadway one you'll never forget.

That's a promise I can guaranteee you. Talk with you soon I hope.
Regards,
Rich Gladstone
Vice President/Co-Founder
Applause Theater Service
311 west 43rd Street, suite 601
NY,NY 10036

Facebook
Follow us at www.twitter.com/applausetickets

Wicked-Broadway's Most "Popular" Show

Here we are six years later and Wicked is still going strong. The show has been breaking box office records since it opened in November 2003. I first saw the show the week before opening. While I enjoyed it I never thought it would become the mega hit that it has become on Broadway and around the world. The show which lost the Tony Award for Best Musical to Avenue Q is not only our biggest seller but continues to sell out eight times a week at the Gershwin Theatre. Now that doesn't mean you can't get tickets. We have access to tickets for every performance. From Rear Mezzanine to Premium Orchestra, Applause is your best source for Broadway's #1 show. Why not give us a try? You'll be glad you did.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Take a Bite Out of The Big Apple........ Circus!!!!

That's right folks from October 22 through January 18th you can experience The Big Apple Circus. Performed under the big top this one ring circus is sure to delight the youngest to the oldest member of your family. World famous clown Bello is back and is joined by a world of stellar circus stars: Spain’s juggling artiste, Picasso Jr., Russia’s Aniskin Troupe who catapult to the top of the tent on trampoline and soar across it on trapeze. For sheer beauty their very own aerialist Regina Dobrovitskaya rises through the air on shimmering ribbons. Equestrians Christine and Sultan get your heart pounding as they straddle galloping horses Roman style, and wait till you see what their company members can do with a pack of wacky dogs rescued from shelters! Don't miss out on this limited fun filled event. For the best seats at the best prices call Applause!

Carol Burg
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930
www.applause-tickets.com

Christmas Is Right Around The Corner

Christmas is coming! Christmas is Coming! O.K, not really. I know it's still almost four months away but you know as well as I do that it will be here before you know it. Labor Day is this weekend. Halloween is next. Then Thanksgiving, and then..........That's right. The mother of all holidays. Christmas. Or Hanukkah for my Jewish friends out there that are reading my blog. Anyway back to the reason for my blog. I am writing today to tell you about this year's Radio City Christmas Spectacular. This holiday favorite which is celebrating it's 77th year is one of the most popular attractions during the holiday season. Each year people from around the world come to New York City with their families and share in the wonder that is the Radio City Christmas Spectacular. Tickets are on sale now so don't delay. Like I said. Christmas is just around the corner.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

In The Heights Gives Back

The other day I was talking to my boss Rich Gladstone AKA The Ticket Man about how I was having trouble coming up with new blogs for the same shows week in and week out. Now those of you who read my blogs every week know how much I love In The Heights. I could write about that show every day of the week if I had too. Anyway I some very exciting news about the show that I would like to share with all of you. It was recently announced that the producers of In The Heights have teamed up with Clear Channel NY to offer a $16,000 scholarship to help one deserving individual fulfill their dream of going to college. The idea is based on Nina Rosario, a character in the show who herself is struggling to come up with the funds to return to college and finish her degree. In all the years that I have been in this business I have never heard of something like this and I think the producers and well as Clear Channel NY should be commended for this wonderful opportunity. If any of you are interested in applying for the scholarship I have attached the link.

In The Heights Scholarship Application

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Below Face Value Ticket Deals on Broadway-Fall 2009 Update

Here's a list of 30 discounted Broadway Shows Applause Theater Service has access to beginning in September 2009. Show tickets are being offered at Below Face Value prices for most performances by one of Broadway's most reliable sources of tickets. What this means is that you get the opportunity to purchase tickets at prices that are below the usual printed price on a theater ticket. Could anything be better than this?

Here's the current Below Face Value Broadway listing.

39 Steps
After Miss Julie
Avenue Q
Brighton Beach Memoirs
Broadway Bound
Burn The Floor
Bye Bye Birdie
Chicago
Collected Stories
Fela!

Finian's Rainbow
God of Carnage
Hair
In The Heights
Mamma Mia!
Mary Poppins
Memphis: A New Musical
Next to Normal
Oleanna
Present Laughter
Radio City Christmas Spectacular
Rock of Ages
Shrek the Musical
Superior Doughnuts
The Phantom of the Opera
The Royal Family
Time Stands Still
West Side Story
Wintuk
Wishful Drinking

If you need advice on how to go about securing discount tickets you can call Applause (NY State licnese #71AP1001029) 7 days a week at 212-307-7050 or toll free at 800-451-9930.

We hope you'll call on Applause whenever you need tickets to Broadway Theater. Here's what our customers are saying about us. Click here.

Take care now.
Sincerely,
Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
NY,NY 10036
web site
Facebook
Follow us at www.twitter.com/applausetickets

Customers talk back with Todd

Customers talk back with Todd
The other day a customer said to me...I am so grateful for your expertise. How did you get to be so good at what you do? I just smiled and said "Thank you"!
I was listening to an actor being interviewed the other day and heard someone say training is great but you truly learn by experience. As an actor I couldn't agree more...so goes the saying "practice makes perfect". Training may help you get there, but it is the experience that makes you a pro.
As a ticket broker, I think that statement is true as well. What makes me an expert in the field? Experience...Not just selling...however, I have been selling since I was 5 years old and started going around door to door selling holiday cards and wrapping paper. Guess what? I knew even at 5 that I was good at it. But to be really good at selling anything, including theatre tickets requires knowing your product better than anyone else. What is my product? Shows and seats! So how do you become an expert? This is my favorite part and what makes me love my job more than anything. YOU GO TO THE THEATRE! I can say I have been in every theatre on Broadway more times than I can remember and have sat in all areas of the theatres. As well I can say I do my homework on the shows. I see almost every show that comes to Broadway and if I don't see it I can promise you I have read nearly every article published on it.
Am I rare? No...every member of the staff at APPLAUSE does the same. I am usually just the more outspoken one about the shows because of my theatre background.
Give me a call or give us at APPLAUSE a call and you too will feel like my previous customer that you are in expertise hands. We will help you to make the right decision about what to see and where to sit.

H. ToddFreeman
Vice President/Operations
Applause Theatre & Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York, NY 10036
1-800-451-9930/212-307-7050

http://www.applause-tickets.com/

Follow at www.twitter.com/applausetickets
Facebook: Applause Theatre and Entertainment Service, Inc.

Broadway Enters The Twitter World

Free Broadway Tickets? Put on your walking shoes!

Earlier today The 39 Steps launched its Case of the 39 Missing Tickets, an Amazing Race-style hunt for free tickets throughout New York City. Their first clue reads: ‘Right in the heart of midtown lies a classy eatery that celebrates the film industry’. To keep up with the clues and possibly win yourself some tickets, follow the show’s twitter stream at: http://twitter.com/39StepsBroadway.

Relatively new to Twitter, The 39 Steps first chirped to the world on August 3rd. The show, based off of a 1935 Hitchcock movie, wasted no time in providing fans with show facts and related movie trivia. They also dubbed September ‘Hitchcock Month,’ using the ticket hunt as the focus of the campaign.Much of Broadway turned to Twitter in the past few months.

In May Next to Normal provided followers with a line-by-line performance of the entire musical delivered through the social media service. In a more controversial matter, last month a casting director for Daryl Eisenberg Casting tweeted during auditions. Fortunately, the director and the Actors’ Equity later discussed and resolved the matter. Either way, all these events point to Broadway embracing the newest technologies on the Internet.

JWB
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930

http://www.applause-tickets.com/

Follow us at http://twitter.com/applausetickets
Facebook: Applause Theater and Entertainment Service,Inc

Memphis.. A Breath of Fresh Air....

The new theatre season is upon us and one of the first new shows to hit Broadway is MEMPHIS. Telling the story of a young, white radio DJ named Huey Calhoun (Chad Kimball), whose love of music transcends race lines and airwaves. She’s a black singer named Felicia Farrell (Montego Glover), whose career is on the rise, but who can’t break out of segregated clubs. When the two get together her soulful music reaches radio audiences everywhere, and the Golden Era of early rock ‘n’ roll takes flight. But as things start to heat up, whether the world is really ready for their music - or their love - is put to the test. Memphis combines Broadway splendor with the roots of rock, MEMPHIS features an original story by Joe DiPietro (I Love You, You’re Perfect, Now Change) and a brand-new score with music by Bon Jovi founding member David Bryan. Directing is Tony nominee Christopher Ashley (Xanadu) and choreography is by Sergio Trujillo (Jersey Boys). The cast also features Derrick Baskin, J. Bernard Calloway, James Monroe Iglehart, Tony nominee Michael McGrath and Cass Morgan. Get your seats now!!! For the best seats at the best prices call Applause!!!!!

Carol Burg
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930
www.applause-tickets.com

Give The Gift of Rock of Ages!!!!! We Did!!!!

OK... A while back I mentioned that my husband and I had a wedding to go to and gave the happy couple tickets to see Rock of Ages. Well, our friends finally went and said it was the best present anyone could have given them. They loved the show from beginning to end and even got to meet the cast after the show. Now that's what I'm talking about a gift that keeps on giving.... Rock of Ages takes you on a musical trip with a story set to blazing hits from such iconic rockers as REO Speedwagon, STYX, Journey, Bon Jovi, Pat Benatar, Twisted Sister, Steve Perry, Whitesnake, Night Ranger, Quarterflash, Poison, Asia, Damn Yankees and MORE! It tells the story of a young rocker trying to make it big and a small time girl going after her dreams while working in a famous rock club in the late 1980's. Come see for yourself! For the best seats at the best prices call Applause!!!!!!



Carol Burg
Applause Theatre and Entertainment Service, Inc.
311 West 43rd Street
Suite 601
New York,NY 10036
212-307-7050 or 1-800-451-9930
www.applause-tickets.com