Monday, December 21, 2009

Promises Promises Revival Plays The Broadway Theater in New York City In March 2010

Allot of folks are talking about a new musical soon to open on Broadway called The Addams Family. The popular opinion says that The Addams Family should be a contender for the 2010 Best Musical Tony Award. Only time will tell of course.

Equally interesting to note is that a first time revival of Promises Promises will begin playing at New York's Broadway Theater beginning preview performances on March 30, 2010 with the official opening on April 25, 2010. Promises Promises is based on a Billy Wilder film of 1960 called The Apartment. Promises Promises originally played on Broadway in 1968 and ran for a little over 3 years. The action takes place in the 1960's.

This production of Promises Promises feels like it just may very well have all the ingredients of becoming the 2010 Best Musical Revival of the year. It's simple really. The book for the show was written by Neil Simon, one of the best playwrights ever. The music by Burt Bacharach and lyrics by Hal David are memorable for sure with one of the biggest musical numbers ever written for Dionne Warwick called "I'll Never Fall In Love Again". Rob Ashford will handle the choreography (Cry-Baby, Curtains, The Wedding Singer, Thoroughly Modern Millie).

Promises Promises is a musical comedy featuring Kristen Chenoworth (Wicked, The West Wing as well as Tony and Grammy Award Winners) and Sean Hayes (Will and Grace's Emmy Award Winner). He plays a young man working at a life insurance company trying to climb the corporate ladder. She plays a waitress looking for love. It seems that this young man agrees to lend his apartment to executives at his firm for extra-marital romantic liaisons. Even though things are going well with these arrangements for a while, problems begin when the girl he has fallen for becomes one of his bosses mistresses.

Often times it appears that Broadway Shows anticipate their individual show will become a hit. Although we never know for sure how popular a show will be until the box office starts taking money in every day, in my opinion it looks like the producers of this Promises Promises is trying very hard to insure their investment will yield great returns. I for one love everything about the cast and creative team assembled for Promises Promises. And I do indeed wish them every success.

Break a leg!

Rich Gladstone
Vice President
Applause Ticket Service
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