Monday, November 23, 2009

33 Broadway Shows- A Theater Lover's Delight

Being a ticket agent for Broadway, I like to check out how much money each show takes in every week. Here are some noteworthy items if you have a similar interest or if you're thinking about attending one of the Broadway Shows.

A Steady Rain with Hugh Jackman and Daniel Craig is stilling doing 101 % occupancy and is only playing through December 6, 2009 in a strictly limited engagement. The only other sell out show was Jersey Boys.

God of Carnage dropped from 102.2 % occupancy to only 62.5 % last week as the new cast with Jimmy Smits, Annie Potts and Christine Lahti took over in this very funny Best Play of 2009. I think word of mouth will help the new cast sell tickets for sure.

Near sell out shows included Billy Elliot, Wicked, Hamlet (with Jude Law closes December 6, 2009), Bye Bye Birdie and Fela! Ragtime, Rock of Ages, Race, Memphis, Wishful Drinking and The Lion King are all holding their own doing solid business between 80-90 %.

Even though this has been a very tough year for all kinds of ticket sales, especially rock concerts and sporting events, I think that Broadway's 33 shows says an awful lot for the Broadway producers. They always have faith in the consumer and have done a great job in signing star names when casting many shows as well as offer discounted seats for performances that they know most likely will not sell out all their tickets.

Consumers have been looking for bargains this year and Broadway tickets are no exception. It's no secret that ticket prices are higher than ever but if you know how to wait for discounted tickets of admission, you sure can save lots of money.

I'll give you a very good example. As I mentioned earlier, only a few shows sold out last week and one of them is a short term show. This should tell you that the shows need to start to develop a long range plan to sell more tickets and put more money in their advance sales bank account right? Right after most of the tourists go home at year end in a few weeks, the shows will need to be more aggressive with their discount options.

With this in mind, you might want to consider signing up for Broadway discount alerts from one of New York's licensed ticket agencies, Applause Theater Service. These guys really do know how to get new customers and how to keep them for the long term.

For instance, consider checking out their BFV ticket deals. These deals are Applause's way of sharing all the insider discounts they find out about directly from the horses mouth-the show producers themselves.

Applause Ticket Agency has been around forever it seems. Over 22 years anyway so far. They are licensed by NY State (license #71AP1001029) and love talking about tickets and Broadway theater.

If you love Broadway Theater too, what are you waiting for. Ask to be placed on their mailing list if you like. This way you'll be sent the best offerings on Broadway as soon as they come out.

That's all for now. I sincerely hope you find this information helpful and interesting.

Rich Gladstone
Vice President
Applause Ticket Agency
311 West 43rd Street, suite 601
NY,NY 10036

local phone 212-307-7050
toll free 800-451-9930

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