Friday, April 10, 2009

Want to know how to obtain FRONT CENTER Broadway Theater Tickets-At Amazing Prices too?

It's simple really. The perception about getting "front and center" seats is that they need to cost the public an arm and a leg. Well I know the Broadway Show ticket business fairly well. I've been working in this business for over 31 years now and allot has changed. Let me explain.

A few years back, the producers of a few shows started charging double and triple the price of a regular orchestra seat, but promised a seat in the first 10 rows center of the theater. It sort of made sense when you think about it because the investment when producing a show these days costs millions of dollars. And often times, those millions are lost when a show doesn't sell too well. It also helps to have these higher ticket prices offset the usual discounting that goes on in the ticket business when a show cannot sell out all their tickets. When you add constantly increasing prices every year or two, orchestra seating has gone from $100.00 a seat to over $130.00 for some shows, in just a couple of years. So when a legitimate ticket agency adds a small service charge, the retail prices people pay start getting pretty high indeed.

So one can piece together that the Broadway Shows plan is to sell "high priced", "regular priced" and "low priced" tickets. The low priced tickets are when a show really needs a helping hand and so they offer discounts. This blending of pricing ends up giving many show producers a fairly good "average price". Sort of like most businesses today that simply want to keep running and make a reasonable profit.

So how can you get FRONT and CENTER seats for Broadway Shows at reasonable prices? Here's a little tip for you. You can contact local experts to talk with and simply ask "how do I get choice seats for the show you want to see at the best possible price"? Now friends, if a show is really hard to get like Wicked, Jersey Boys, Hair, South Pacific, West Side Story or Billy Elliot, in general, if you ask for a front center orchestra seat you will be quoted prices upwards of a few hundred dollars a ticket and higher.

If you make a simple call to Applause Theater Service, a local Broadway ticket agency that is licensed by the Department of Licensing for New York State, you can find out how to obtain seats for the show of your choice, and at reasonable prices as well. One of the things that sometimes happens is that some of these so-called "premium" or "front and center" seats that usually do in fact sell for double and triple the usual cost, become available, and at the usual regular price, not the higher price. Make sense? It's simple really, the shows want people to pay a premium (higher price) but at some point they have to settle for accepting the regular (lower price). Otherwise the seat may go unsold. Since the producers ideally want to sell as many seats as possible of course, they understand that they, too, will have to accept a "blended" sort of pricing.

In the end, it reminds me of buying an air line ticket or staying in a hotel but getting a high price on one visit then a low price on another visit (probably because it is their off season).

So my advice to the public that is not only interested in obtaining front and center seats at a reasonable price, but wants to know how to get into Broadway theaters at discount prices as well (sometimes under the regular face value) is simple. Just contact Applause Theater Service in New York City, located right in the heart of the theater district.

At Applause Theater Service, there is never any pressure to buy tickets. Just good old-fashioned advice and exceptional service. If you make the call, you'll know what I mean. They can be reached at 212-307-7050 or toll free at 800-451-9930. Applause is open 7 days a week and love to talk about all the Broadway Shows.

And if you need some expert suggestions of places to dine before the show, we often recommend some of our favorite restaurants on Restaurant Row, located on 46th Street between 8th and 9th Avenues in the theater district. There are 16 unique palate pleasing places to grab a nice meal. We hope you'll have a look at the Restaurant Row web site. And if you want to talk about one of the places, just give Applause a call today.

Have fun planning your next visit to the Broadway theater.

Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
New York, New York 10036
local phone 212-307-7050
toll free 800-451-9930
web site

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