We here at Applause are extremely happy that the Tony Awards gave the Broadway box office a huge boost last week, with sales rising for all Broadway shows.
The 10 Tony Awards for "Billy Elliot" ($1,401,380), including Best Musical, helped the show increase in sales by 11%, an impressive showing for a musical already regularly grossing well over 1 million a 
week. The 
show also was said to have sold more than $3 million in advance sales last week as well.
"Billy" nudged past "West Side Story" ($1,369,283) into the No. 2 slot behind "Wicked" ($1,572,092), while Best Musical revival winner "Hair" ($1,062,416) broke the $1 million mark as well as the house record at the Al Hirschfeld Theater.
week. The 
show also was said to have sold more than $3 million in advance sales last week as well."Billy" nudged past "West Side Story" ($1,369,283) into the No. 2 slot behind "Wicked" ($1,572,092), while Best Musical revival winner "Hair" ($1,062,416) broke the $1 million mark as well as the house record at the Al Hirschfeld Theater.
Best New play winner "God of Carnage" ($953,570), meanwhile, continued to sell as well or better than most of the musicals, a rare feat. Best Play revival winner "The Norman Conquests" ($294,759), a tough sell as a British trilogy with no big-name stars, also rose, but has yet to really find its audience.
In dollars, the largest boost of the week was by "Shrek the Musical" ($879,468), up more than $180,000 with its great showing on the Tony telecast. "9 to 5" ($822,192), which appeared prominently in the broadcasts opening number, rose about 10%.
After winning 3 Tony Awards including score and best actress (for Alice Ripley), a very small scale musical "Next to Normal" ($437,252) (my personal favorite best musical) posted its best gross so far, and "Rock of Ages" ($595,771) climbed by almost 30% following its Tony appearances.
After winning 3 Tony Awards including score and best actress (for Alice Ripley), a very small scale musical "Next to Normal" ($437,252) (my personal favorite best musical) posted its best gross so far, and "Rock of Ages" ($595,771) climbed by almost 30% following its Tony appearances.
Also contributing to Broadway's big boom was the last-minute business for the four shows that closed on Sunday, all up by more than $100,000 each. "Exit the King" ($645,886) and "Joe Turner's Come and Gone" ($451,420), both of which nabbed acting Tony's, saw business go up, as did "Guys and Dolls" ($570,937) and "Reasons to Be Pretty" ($261,639).
Overall Broadway sales rose $2.4 million to about $22.1 million for 32 shows currently on Broadway, up nearly 12%. The prior year's tally climbed 8% to $20.5 million, with this year's attendance of 271,068 for the week slightly below the 275,000 in 2008.
Call Applause to get tickets to all of these shows at the best prices most of which can be had at a below face value price! Not too shabby! Call 800-451-9930
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