Monday, July 13, 2009

Why is Wicked on Broadway So Popular?

Could it be that Wicked will be the biggest selling show of modern times? After 31 years as a licensed ticket agent for Broadway Theater, I personally have never seen a show sell as well to so many people as Wicked does.

Wicked plays on Broadway in New York City, San Francisco and there is a touring company as well, which travels all over the United States and plays usually 2-4 weeks at a time in many stops on a year round basis. Internationally, Wicked plays in London, Tokyo, Stuttgart and Melbourne as well. It's nice to know that a show like Wicked can be seen be people all over the world, especially so that families with children from a very young age to elder folks can get to share the experience together.

Wicked is really what many would call the "pre-quel" to The Wizard of Oz story. It tells the story of Glinda, the future Glinda the Good Witch of the North and Elphaba, who would go onto become the Wicked Witch of the West, when they first met at "Witch school". It basically shares with us the unanticipated friendship and differing peronalities and opinions between the two young ladies as well as their hopes for love in their lives. I've seen the show several times since it began previews on October 8, 2003. Now in its 5th sold out year, Wicked sells almost $1.5 million dollars in ticket sales most weeks and feels like it isn't slowing down. It's been our company Applause Theater Service's "biggest seller" since it first appeared on Broadway.

So why is Wicked so popular? Personally the show has all the elements for Broadway success. Wicked has a fantastic score with music and lyrics by Stephen Schwartz and a fantastic book written by Winnie Holzman as well. The book was based on a novel by Gregory Maguire. Direction is by Broadway veteran Joe Mantello and musical staging by Wayne Cilento. Currently you can see Nicole Parker as Elphaba. Nicole is best known for for 6 year run on MADtv. She plays opposite Alli Mauzey (Glinda). Alli was recently seen in last years CRY-BABY on Broadway.

Although Wicked was nominated for 10 Tony Awards in 2004, the show won only 3 awards. Still Wicked is clearly the long-term winner in terms of bringing smiles to millions of theater-goers around the world. If you haven't had the chance to see it, you don't know what your missing.

If you think this information has been helpful to you and you are considering purchasing some tickets for Wicked, we'd love to hear from you when you get a minute. You can call Applause Theater Service, our locally licensed ticket agency (license # 71AP1001029) and talk about obtaining seats to one of the world's most popular musicals. We are open every day. You can call toll free at 800-451-9930 or locally at 212-307-7050.

And if you want to talk about any of the other terrific Broadway Shows playing in New York right now, feel free to check out our Broadway Show listing. Remember to click on our BFV Below Face Value ticket deals promotion. The Below Face Value deals are not being offered for Wicked or any other Broadway Shows that "sell out" all their inventory but if you are flexible and can see a show or two that is a bit more readily available, we can get you into the theater for much less then any other licensed ticket company around. Simply shop around and compare if you like. Then call Applause, get the best prices and experience "the very best" in customer service.

Need a restaurant suggestion. Give me a call, I know dozens of great dining spots. I hope we are able to help when your plans include a Broadway Show. Have a look at the folks we've made happy over the years and click on our testimonial page if you get a chance.

Enjoy the Broadway theater, there's nothing like it for my money. Nothing at all friends.

Take care now.

Rich Gladstone
Applause Theater Service
311 West 43rd Street, suite 601
NY,NY 10036
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